In fashion, you follow the trends and header rows. Here’s a recap of what the fashion world has delivered lately:
Valentino has redesigned its business model
Fashion is moving towards sustainability with kinder, more logical efforts, and the latest brand to take a big step is Valentino. She announced that from 2022, the House will not be content to do without fur, but will focus its energies on a single brand.
“We are moving at full speed in the search for alternative materials with a view to greater attention to the environment for future collections”, says Jacopo Venturini, CEO of Valentino.
The Milanese fur company Valentino Polar owned by the Maison will cease production at the end of this year. That said, Valentino’s Fall/Winter 2021/22 collection will be the last to include fur.
Joy from Red Velvet dancing at Tod’s
That’s right, K-pop megastars are the new fashion authorities. Italian shoe brand Tod’s worked with Joy from the famous air group, Red Velvet, for their latest project titled “In Our Shoes – Seoul”.
The video was filmed in a cultural park, a site once used as an oil reserve in the 1970s during a period of industrialization in Seoul. With historical significance comes incredible views of the Seoul skyline.
Joy and professional dancers YoungDeuk Kwon and HyunIk wear the Tabs Sneakers, a classic sport-style lace-up pair designed by creative director Walter Chiapponi. These shoes are definitely on trend with the Gommino pebbles on its heel counter.
Onitsuka Tiger’s new sneakers are made with sustainable fabrics from Thailand
Onitsuka Tiger has announced a partnership with the Doi Tung Development Project as part of a non-profit organization in Thailand. Through this initiative, new sneakers are made with hand-woven textiles that take a week to produce; its process includes spinning yarn to create a pattern.
In its finished look, the red and blue fabrics evoke the classic colors of the Onitsuka Tiger Stripes. These materials are actually softer than baked fabrics.
Three sneaker models have been released so far: Mexico 66, Mexico 66 Paraty and Serrano, blending the Japanese culture of Onitsuka Tiger with eco-friendly efforts to celebrate.
Jackson Wang and Jike Junyi pose in Fendi
Fendi is once again teaming up with New York visual artist Sarah Coleman for its summer 2021 capsule collection. Here we see the iconic FF logo through a very 70s psychedelic filter.
To flaunt all things funky and fashionable, Fendi enlisted its Chinese brand ambassadors Jackson Wang and Like Junyi to star in its campaign. Shot by photographer Oliverjune, the campaign is set in the collection’s main colors of yellow and orange, with accents of green and blue for contrast.
Highlights from the capsule collection include the fisherman vest and baggy pants that Jackson wears, as well as new versions of Fendi’s beloved Baguette and ISeeU Peekaboo.
Louis Vuitton designed a trophy case for the Monaco F1 Grand Prix
The Louis Vuitton Trophy travel case.
The Trophy Travel Case presented to the winner of the Monaco F1 Grand Prix 2021, Max Verstappen for Red Bull. (Image credit: Louis Vuitton)
Louis Vuitton announced a multi-year partnership with the Automobile Club of Monaco. As part of this, the House produced a trophy travel case which was presented to the winner of this year’s Monaco Formula 1 Grand Prix, Max Verstappen for Red Bull.
The case was handcrafted in Louis Vutton’s Asnières workshop just outside Paris. If you look closely, the monogram canvas is adorned with the red tint of the Monegasque flag while there are red lines tracing the ‘V’ for ‘Victoire’.
“The Trophy trunk embodies ‘Victory travels in Louis Vuitton’ – witnessing future victories and continuing to wear legends!” said Michael Burke, President and CEO of Louis Vuitton.