Accenture drives digital transformation at Aditya Birla Fashion

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IT services company Accenture will partner with Aditya Birla Fashion and Retail Limited (ABFRL) to drive the apparel brand’s digital transformation designed to drive growth, increase business agility and improve operational efficiency.

Accenture will design, develop and deploy an enterprise resource planning (ERP) system to streamline business processes and improve data visibility and accessibility across ABFRL stores.



“To stay ahead of the game in today’s ever-changing fashion industry, it’s important to spot and react quickly to changes in consumer preferences. Consolidating and digitizing our core ERP system will help us improve agility and responsiveness in a digital world, even as we expand our operations and integrate new businesses to grow our brands and product portfolio, enter new consumer segments and expand into new markets,” said Praveen Shrikhande, Chief Digital and Information Officer at ABFRL.

The new ERP system will support ABFRL, which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England, to manage multiple fulfillment channels and consolidate disparate technology systems. It will improve customer service by combining ABFRL’s manufacturing and retail functions into a digital core using SAP S/4HANA for fashion and vertical businesses.

Manish Gupta, head of Accenture’s product industry group in India, said, “The disruption of the past two years has made it clear that technology is paramount to businesses as we shape the future of retail. Our collaboration with ABRFL will not only help them create an integrated digital core across manufacturing, wholesale and retail functions to improve operational efficiency, but also unlock new value for disruption and future growth.

Additionally, ABFRL will use Accenture myConcerto, an insight-driven platform, to define a transformation vision and build a value case that guides its manufacturing, delivery and change management operations, and underpins the company’s continuous innovation.

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