High-end and luxury streetwear brands are on the rise and Virgil Abloh is king of them. From founding his luxury streetwear brand Off-White to appointing Louis Vuitton’s artistic director of menswear, Abloh has been bringing the concept of high-end streetwear to life for nearly fifteen years.
So it makes sense that its trajectory is skyrocketing – and the past month alone is almost all the proof you need.
He opened Paris Fashion Week with his Pleasure laboratory Fall 2021 Ready-to-Wear Collection then opened the Off White Flagship Store in Paris the same week. Today, Abloh announced that LMVH has officially acquired 60% of Off-White, marking a new era for the brand, providing Abloh with a “full range” of the luxury conglomerate’s services and avenues, including corporate outside of the fashion industry.
abloh said WWD that her “eyes have always been wide open in terms of fashion, arts and culture and how they can merge”. With this in mind, the acquisition may lead Abloh to expand Off-White into other branches where LMVH has a significant presence.
Because Off-White is totally different from other brands in the LMVH house, the collaboration between Abloh and the other directors will work to “[invent] new business models like [they] will.” He expressed that he wanted Off-White to be a generational brand, and partnering with LMVH in this capacity makes that possible.