Later this month, adidas will open the doors of a new pop-up experience offering visitors the chance to purchase recycled pieces from a variety of top designers with a focus on sustainable fashion.
The pop-up will open in New York on December 11 and is expected to feature works by Theophilio, Ji Won Choi, Basketcase Gallery, Eva Joan Repair, Frankie Collective, Beepy Bella, and Tyranny + Mutation. In a shared statement on Tuesday, Katja Schreiber, senior vice president of sustainability at adidas, said the team is excited to bring consumers this climate-friendly shopping experience and celebration of artistic ingenuity to consumers at adidas. ‘a unique way.
“Garment waste is a growing problem, but tackling it head-on and moving towards a circular future will be our solution,” said Schreiber. “At adidas, we see it as our responsibility to accompany our consumers on their journey and to raise awareness of how purchasing choices, from buying a recycled shoe to donating clothing in end of life, can have a huge impact.
To buy something from the pop-up, visitors must exchange the associated weight for used parts from their own closet, which will then be converted into points. Each consumer is entitled to up to 10 pounds of used parts and will be able to purchase up to two items during the pop-up window. Visitors can also make an appointment with Basketcase Gallery and Eva Joan Repair in advance for screen printing and onsite customizations, respectively.
The address for the pop-up, which is part of adidas’ Choose to Give Back campaign, is 61 Crosby Street. The experience will begin at 12:00 p.m. ET and end at 7:00 p.m. ET. See a selection of what to expect below. To learn more about the larger Choose to Give Back campaign, click here.