Ahluwalia launches womenswear collection, and more fashion news you missed

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AHLUWALIA LAUNCHES WOMEN’S CLOTHING USING GANNI DEADSTOCK

After winning the Queen Elizabeth II award, Priya Ahluwalia launched her first womenswear collection today, with help from Copenhagen stalwart Ganni. The collaboration, which sees Ahluwalia upcycle Ganni’s unsold fabrics into vibrant form-fitting briefs and mini-dresses, has been in the works for over a year. “Priya came along and really breathed new life into it all. When we saw her first designs, we knew it would be huge,” said Ganni CEO Nicolaj Reffstrup.

It might seem like an unlikely pairing – Ahluwalia is known for its casual menswear and Ganni for its off-duty glamor – but both brands put sustainability at the heart of their ethos. And recently it seems the Copenhagen label has been focusing on London’s hottest emerging talent, loading a Westminster graduate Halina Edwards to dress his Kings Road flagship with his trademark homemade flag designs taken from the Flags About Home project. Ahluwalia’s collection will be available in Ganni stores worldwide and online from April 23rd. Additionally, a second Ganni x Ahluwalia is in the works for later this year. Meanwhile, Ahluawalia has officially announced that it will include womenswear in its eponymous London label, although exact details are yet to be confirmed.

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