Asma Gulzar: A deep dive into Indian fashion – News


By Faiz Qureshi

Published: Wed 10 Aug 2022, 7:11 PM

Last update: Thu 11 August 2022, 11:45

Asma Gulzar has worked with celebrities like Malika Arora, Nushrat Barucha, Pooja Batra, Shama Sikinder, Lopa Mudra, Celina Jetli and Debolina. Her designs can be found in major boutiques in Delhi and Dubai, including Ogaan, Gyans and Aza Fashion (Delhi), and Aara, Vesime and Cross Over India (Dubai). Her brand, Aida Couture, has its luxurious flagship store in the heart of New Delhi. Its next collection, Malak, will be available internationally, in its partner boutiques in Delhi and Dubai. Malak is a matching collection of ethnic bridal designs with Indo-Western cuts and features superb handwork on the pieces on carefully selected fabrics and colors.

Gulzar has captured attention in every piece since her career began in 2003, when she was a student at NIFT. She has worked extensively in creating Indo-fusion designs and has won numerous awards for her work in bringing designs from all countries to an international audience. It has been covered by various bollywood news website such as BollyGoods Edition 2 in London and was the lead designer for the Asian Trunk Show in London. She shared her on-air style statement with BBC Sunrise Radio and was awarded the UK Parliament Prize in 2018.

Her work with Indian designs set her apart from the start and her dedication to fashion took her to the top of the pyramid. 19 years later, she still has one foot on the pedal and continues to make waves with her creations.

— Faiz Qureshi is the founder of


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