BTS Are Ambassadors For Louis Vuitton & Other April Fashion News


In fashion, you follow the trends and header rows. Here’s a recap of what the fashion world delivered this month:

Hermès and Rolls-Royce co-create a bespoke Phantom

A special request came from a Japanese entrepreneur, art collector and supercar enthusiast named Yusaku Maezawa for Rolls-Royce to create a one-of-a-kind Phantom wrapped in Hermes. The Phantom Oribe was then designed and handcrafted by a team of bespoke specialists at the Home of Rolls-Royce in West Sussex and at Hermès in Paris. It was the client’s own vision for a “land jet” and its individuality that inspired the design, extending to the two-tone MZ Oribe Green and Cream exterior finish colors chosen to reflect the world-class collection of antique Japanese ceramics from Maezawa.

“It’s always a pleasure when a customer brings us a bold, clear and imaginative vision, and a great thrill to see it so perfectly realized,” said Michael Bryden, Lead Designer, Rolls-Royce Bespoke Collective.

Rosé is the new face of Tiffany & Co.

It’s been an exciting few months for Blackpink’s Rosé, who made their new music debut as a solo artist, and were chosen to be the newest global ambassador for Tiffany & Co. Rosé made their official debut as a Tiffany ambassador in the Tiffany HardWear 2021 digital campaign.

The South Korean star is one of the most idolized young women in music and fashion, sharing her excitement with her fans: “I’ve always loved wearing Tiffany jewelry. Being part of an iconic brand that has been part of my life for a long time makes it all the more special for me.

BTS joins Louis Vuitton as ambassadors of the house

BTS joined Louis Vuitton as Ambassadors of the House. (Image credit: Louis Vuitton)

The world of K-pop continues to take the (fashion) world by storm with the news of Louis Vuitton signing BTS as ambassadors for the house. LV Men’s Artistic Director Virgil Abloh says they’ve had discussions to share visions and creative ideas.

He shared, “I look forward to this wonderful partnership which adds a modern chapter to the house, merging luxury and contemporary culture. I look forward to sharing all the exciting projects we are working on.”

“Becoming global ambassadors for the Louis Vuitton brand is a really exciting time for us. We are excited about our upcoming projects with Virgil Abloh,” BTS added.

Gucci goes from the catwalk to the “talk show”

Gucci’s creative director, Alessandro Michele, also shot to fame with a campaign inspired by late-night Hollywood talk shows. James Corden is naturally the “presenter” of “Gucci Beloved Talk Show”, shot and directed by Gucci’s good friend, Harmony Korine. In the campaign, guest stars pose for a photo of smiles and laughs: Akwafina, Dakota Johnson, Harry Styles, Serena Williams, Diane Keaton and Sienna Miller. Everyone’s hot topic is a Gucci Beloved Lines handbag, like the 1955 Gucci Horsebit and the 1961 Jackie.

“We decided to show the concept of ‘beloved’ in an ironic way in the campaign, taking inspiration from the fact that bags are the protagonists of my life and the lives of many other people,” says Michele. “We’ve gone back in time to the original television talk shows, where the protagonist is the bag itself, the big star. Very often these designs are named after influential women who shaped the ways and customs of many. It’s precisely because they have big personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and real talent A game of cross-references between the two great protagonists.

BOSS x Russell Athletic get athleisure talking

If you’ve seen pink basketballs on social media this month, it would be the hype for a BOSS x Russell Athletic collaboration. The collection includes several unisex pieces like loose sweatshirts, caps and blazers. Bringing the worlds of fashion and sports together even further, BOSS x Russell emphasizes quality craftsmanship for sportswear.

To celebrate the collection in Malaysia, BOSS is converting its KL Pavilion store into a basketball court, complete with off-court space, lockers and all the merchandise you’ll want to buy for yourself.

Monegasque royal Charlotte Casiraghi makes her Chanel debut

At the end of last year, Chanel announced that it had signed a new face: Charlotte Casiraghi, from the Monegasque royal family. Granddaughter of Grace Kelly, the style seems to come naturally from modeling and humanitarianism. In his first campaign for Chanel, Casiraghi shows off the Spring/Summer 2021 Ready-to-Wear collection on the streets of Monaco.

The film is shot in a dreamlike atmosphere – very cinematic – directed by Inez van Lamsweerde and Vinoodh Matadin. Casiraghi launches into a version of Every time you fall in love by the group Cigarettes After Sex, dressed in PAP pieces such as a long chiffon dress and a tweed suit.


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