BTS lands huge Louis Vuitton gig and other fashion news you missed

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In what is a huge step since their most recent (and unexpected) collaboration with McDonalds, K-pop sensation that is boyband BTS, has now been announced as an official brand ambassador for Louis Vuitton. Sure, Jung Kook, J-Hope, V, RM, Jin, Suga and Jimin have collectively produced Louis V red carpet looks for years, but today marks an official alliance between the luxury label and the group. pop, which will see the two reunite through a series of TBC special projects.

“Becoming global brand ambassadors for Louis Vuitton is a really exciting time for us,” the group said in a statement. And while this signals the first major fashion deal for BTS, it’s not the first time the fashion industry has teamed up with wild K-pop hits. With each member of BLACKPINK signing top-notch relationships with distinct Parisian fashion houses, Vuitton’s decision to nab Korea’s biggest export, BTS, is nothing short of a coup. “I’m thrilled that BTS is joining Louis Vuitton today,” said Vuitton Artistic Director Virgil Abloh. “I am delighted with this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I look forward to sharing all the exciting projects we are working on.”

In other fashion news this week, Balenciaga treated us to a collection concocted in tourist trap heaven and Shygirl became a Burberry siren, opening the brand’s AW21 show with a spoken word performance as Mother. Nature.

Catch up on the rest of the fashion gossip you may have missed this week:

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