E! : Tell us about your decision to collaborate with SHEIN for this challenge with emerging fashion designers.
CS: I thought it was such a great opportunity because I was a mentor. I have worked with many young designers. I have a lot of young designers working for me in my studio. I think it was really such a good opportunity to hopefully help this younger generation of designers. Let me tell you that when I started it was tough. There were many things I wish I had learned or known. That’s why I wanted to be part of it, just hoping to lend a hand and share the reality of the business.
I want the younger generation of designers to feel that we are here to help them. So without them, why do we keep pushing ourselves? In some way, we are all striving to see the bigger picture.
E! : Are there any ideas you would like to share with young creators?
CS: You don’t have to be everything to everyone. You really need to make sure that you are your brand and that you are really authentic. What you want to do is what you must do. A lot of people told me what to do early in my career and I wish I had done what I loved. If you love doing cool streetwear, then this is what you should be doing. If you love making prom dresses, this is what you should focus on. I think sometimes young designers try too many things and that’s where it doesn’t work. It’s better when it’s really authentic to them.
E! : What do you like about SHEIN?
CS: I think a brand that can connect with its customers and what people want very quickly is very important. SHEIN is really in the present, in the moment, and very reactionary to a trend or an idea and I really like that. I think that’s what’s really cool about it. They’re always in the moment and I think that’s very interesting. There aren’t many other brands that can do this. Especially this younger generation loves SHEIN so much because it gives you exciting and accessible fashion. I think it’s very important.
There is a customer who is really looking for something new, different and exciting. They want to change their wardrobe and have something new and cool or maybe something a fabulous actress just wore. I think it’s important for brands to try to be as productive as possible, focusing on all the good stuff.
People with good style mix high, low, vintage and new pieces. I think that’s what’s cool and makes someone stylish. There are many people who mix SHEIN items with designer pieces that are in their closets.