Colorful catwalks return to London Hybrid Fashion Week
LONDON, September 17 (Reuters) – A hybrid London Fashion Week kicked off on Friday, with a mix of digital presentations and the event’s first in-person shows in a year.
The international press and shoppers were back to watch the catwalk presentations, including presentations by menswear designer and choreographer Saul Nash and Turkish-born Bora Aksu.
“It’s really great to be back,” Caroline Rush, chief executive of the British Fashion Council (BFC), told Reuters. “We are delighted to see these key media and retailers helping to boost UK business.”
The programming includes 79 physical events – including shows, meetings and presentations – and 82 digital productions. Only a handful of designers held in-person shows last September.
At in-person events, “we will ask for proof of vaccination, we will encourage everyone to get tested every morning,” Rush said.
“And if people haven’t been vaccinated, then the morning tests will also be absolutely mandatory. Backstage is much stricter… and we will encourage people to wear masks.”
This season, the BFC has partnered with the short video platform TikTok to host its NEWGEN program for emerging designers.
Saul Nash dressed the models in casual loungewear, including shiny or printed tracksuits and matching polo shirts and shorts.
Known for her feminine designs, Alice Temperley was inspired by Agatha Christie’s “Death on the Nile” mystery for her spring / summer 2022 collection.
In a pre-recorded video, the models wore floral, leaf and zebra print dresses, plaid pantsuits and safari-inspired denim jumpsuits. For evening wear, there were silky green and shiny black dresses.
Bora Aksu turned to late Amsterdam socialite Mathilde Willink, known for her daring style, for her spring line of colorful ruffled dresses, flared pants and knit ensembles.
At an outdoor garden show, models wore dresses in hot pink, green, yellow, red and coral silk tulle and taffeta – some adorned with floral embellishments. There were also lavallière collars, short jackets and trench coats, accessorized with knotted scarves.
“As we enter this new world after a lockdown… I tried to inject that kind of humor and encouragement, and just saying we don’t need to limit ourselves to putting ourselves in a box. , we can be free, ”Aksu told Reuters.
The luxury goods industry has been hit hard by the pandemic, with demand declining due to store closures and travel restrictions.
The UK women’s clothing market was worth £ 26.5 billion ($ 36.49 billion) in 2020, up from £ 30.6 billion the year before, according to market research firm Mintel.
London Fashion Week runs until Tuesday.
($ 1 = 0.7262 pounds)
Reporting by Marie-Louise Gumuchian; additional reporting by Mindy Burrows and Ben Makori; Editing by Andrew Heavens
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