ADIDAS ROPES TO DEEPIKA PADUKONE AS NEW BRAND AMBASSADOR
Adidas has announced Deepika Padukone as its latest Brand Ambassador. She will work closely with the Three Stripe brand on their shared commitment to fitness, both physical and emotional. Advancing the brand’s ‘Impossible is Nothing’ attitude, the partnership will be a testament to breaking down barriers and limitless possibilities, inspiring both current and future generations. With Padukone joining the powerful roster of female athletes and partners of the sports giant around the world, it strengthens its goal of democratizing and diversifying women’s sport through inspiring personalities. “Being an athlete and playing sports played a huge role in shaping my personality and helped me become the person I am today. It taught me values that no other life experience could have. Today, physical and emotional fitness is an integral part of my lifestyle. I am absolutely honored and delighted to partner with one of the world’s most iconic brands, Adidas, ”Padukone said in a statement.
RELIANCE ACQUIRES STAKES IN THE COMPANIES OF RITU KUMAR AND MANISH MALHOTRA
Reliance has acquired significant stakes in companies owned by famous Indian fashion designers Manish Malhotra and Ritu Kumar. The company has announced that it will purchase a 40% stake in MM Styles Pvt Limited from Manish Malhotra and have acquired a 52% stake in Ritika Pvt Ltd from veteran fashion designer Ritu Kumar for an undisclosed amount. “Our strategic partnership with Manish Malhotra is rooted in our immense respect for his craft and our deep commitment to Indian art and culture,” said Isha Ambani, Director of Reliance Retail Ventures Ltd. “As an entrepreneur, Manish, the man behind the brand, has always been agile and ahead of his time,” she added. Speaking about Kumar, Ambani said, “We are delighted to partner with Ritu Kumar, who has strong brand recognition, potential for scale and innovation in fashion and retail – all key ingredients. to create a complete lifestyle brand. Together, we want to build a robust platform and customer ecosystem for our indigenous textiles and crafts – both in India and around the world – so that our crafts receive the honor and recognition they deserve in tailoring. international.
MASSIMO DUTTI LAUNCHES AN ONLINE STORE IN INDIA
Massimo Dutti launched his online store in India. The platforms (the website and the app) will showcase the full range of clothing for women and men. Among the services available are in-store pickup in 2 to 8 working days and standard home delivery in 2 to 8 working days. Designed to offer a unique and integrated experience with its stores, Massimo Dutti’s new digital platforms allow customers to interact with products in an intuitive way, thanks to their different sections and categories. The mobile version and the app give customers a range of unique features, including geolocation services to find the nearest physical store, the ability to access the entire collection with one click, and the ability to find similar products on all devices. , allowing customers to complete their look.
BOSS & NBA LAUNCH A SECOND COLLECTION OF CO-BRANDED CAPSULES
Boss has announced the launch of its second co-branded capsule collection with the NBA, following the success of the first season, which launched earlier this spring. The Fall / Winter 2021 co-branded collection focuses on merging iconic NBA team logos with Boss lettering. The new graphics can be seen on t-shirts, sweatshirts and jogging bottoms. The logos of the Chicago Bulls, Los Angeles Lakers and Miami Heat are part of the collection with the NBA Logoman. The collaborative capsule collection is now available in all nine Boss stores across India and will soon be available on e-commerce partner channels – AJIO Luxe and TataCLiQ Luxury. To celebrate the capsule collection, the German fashion house unveiled a special social media campaign featuring three-time NBA champion Klay Thompson and TikTok creators Cole Micek and Koby Lomax. Photographed by fashion photographer Philip-Daniel Ducasse with creative direction from RanaVerse, the campaign features all three models wearing the latest version of the capsule.
ONITSUKA TIGER LAUNCHES A COLLABORATION CAPSULE COLLECTION WITH NOWARTT
Japanese fashion house Onitsuka Tiger has launched a capsule collection, The Darjeeling Flowers, in collaboration with graphic textile label Nowartt. Creative Director Andrea Pompilio collaborated with Toyoki Adachi, incorporating the brand’s finished graphics into pieces in the collection. Textile graphics brand Nowartt showcases modern heritage art and creates textile graphics by blending two concepts: ‘now art textile’, which is art that makes you feel the present regardless of the era and ‘ textiles without war ”, which is an art that makes you feel at peace. All of their textile graphics contain a message of “comfort in harmony with nature”. In this collaboration, the textile graphics are represented under the theme of the fusion of vintage and art of the 60s and 70s with a force background that has shattered various traditions and the fusion of analog and digital. Pickup patterns include neelakurinji, a flower that blooms once every 12 years, and Deeringia polysperma, designated as an endangered plant species, and they are produced in a minimalist expression typical of mid-century design.
TIFFANY & CO. ANNOUNCES THE LAUNCH OF AN ECOMMERCE SITE IN INDIA
In partnership with Reliance Group, jewelry brand Tiffany & Co. announced the launch of its Indian online platform. The portal will showcase a full range of iconic Tiffany collections. The collections available include Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany True, as well as the contemporary range for home and accessories. The website launch also features the Tiffany T1 Collection, a reinvention of the Tiffany T Collection celebrating the iconic ‘T’ motif – featured in the brand’s jewelry designs since the 1980s. Apart from that, it offers a a number of services ranging from booking diamond consultations with in-house experts, private in-store appointments, personal buying services to help you choose the perfect gift, listing your favorite products, customer service free shipping to all cities, providing a truly unforgettable shopping experience.
COACH OPENS A STORE AT JIO WORLD DRIVE
Coach has opened a new store at Jio World Drive in Mumbai. Located on the ground floor, the space showcases the brand’s distinctive modern luxury concept in addition to new design elements. Warm and welcoming, the store environment reflects the sophisticated and playful refinement of New York. Upon entering, guests are drawn to a large, handcrafted space featuring a 360-degree desk that houses Coach Create, the brand’s own design experience that takes personalization to the next level. Under the direction of a Coach Craftsman, customers can personalize bags and small leather goods by adding unique embellishments such as leather tea roses, meadow rivets and monograms, in addition to maintenance and cleaning leather. This will be Coach’s first live monogram concept in India. The store will carry a wide assortment of merchandise for women and men, including bags, small leather goods, shoes, watches, travel accessories, scarves and jewelry. The new location will also feature handbags from the brand’s runway collection. The store will be the first in the country to offer the men’s ready-to-wear collection.