Hessa Al Falasi and Manish Malhotra create unique design for Etihad Airways
Abu Dhabi-based Etihad Airways has brought together sought-after Emirati designer Hessa Al Falasi and Indian fashion designer Manish Malhotra, renowned for his designs in Bollywood, to deliver a unique garment based on a fusion of the traditional Emirati abaya and the Indian sari. .
As the finale of the UAE’s 50th anniversary celebrations draws to a close, Etihad has released its third and final video in its ‘Hosting the World’ campaign, celebrating the UAE’s burgeoning fashion scene.
The series brings together experts from the fields of Formula 1, music and fashion from around the world, with their Emirati counterpart, hosted in the United Arab Emirates.
In this unique collaboration, the airline commissioned Al Falasi to host the project and invited Malhotra to visit the designer’s studio in the United Arab Emirates, to collaborate on a unique fashion piece.
The video shows the duo in full creative mode, designing, cutting, sewing and adjusting. The clip also shows Etihad’s cabin being fitted with the new outfit that transformed Etihad’s uniform into an Abaya Saree.
Amina Taher, Vice President of Brand, Marketing and Sponsorships, Etihad Airways said, “The UAE’s creative scene is booming and at Etihad we are proud to recognize and honor it through this unique series of collaborations. Flying to Manish Malhotra, one of India’s most renowned fashion designers, to work with the talented Hessa Al Falasi from the United Arab Emirates was a highlight of the campaign.
Manish Malhotra commented: “When Etihad Airways asked me to create an Abaya Saree, to mark the 50th anniversary of the United Arab Emirates, I knew they would meet at a crossroads of elegance and modesty, this that would make it an effortless, chic, versatile and one-of-a-kind outfit. creation. I also decided to give it a pop of color to add to the look. It was fun creating this with Hessa al Falasi, and I thank Etihad Airways for inviting me and I want to congratulate the UAE on its 50th anniversary, a country that I admire for its vision, cultural heritage and beautiful people.
Commenting on the experience, Al Falasi said: “I really enjoyed working with Etihad Airways and collaborating with Manish Malhotra to design a distinctive Abaya Saree for the 50th year.