Some of the clothes produced locally. PHOTO: Provided
EThekwini Mayor Mxolisi Kaunda urges locals to support local fashion designers.
This follows the recent 10th Durban Fashion Fair (DFF) where local designers exhibited their clothes.
The featured items went on sale at three DFF stores across town.
“DFF stores are a number one destination for locally produced fashion. We work in partnership with brands that value high quality, locally sourced fabrics and finishes. DFF Emporium stores carry a range of items from accessories to clothing, ”Kaunda said.
The stores are located at uMlazi Mega City,
Newlands West at Midway Crossing while the Third Emporium is a pop-up store on the roof of the Pavilion Shopping Center.
By purchasing local products, the public will help support the textile and clothing industry in the city, Kaunda said.
He said the emporiums were part of the municipality’s local buy-and-invest campaign to encourage people to buy and invest in their communities.
This will boost the number of local jobs and economic growth, he said.
Some local commercial brands at DFF Emporium include trendy 4ever, Duke ‘Clothe Your Soul’, Diva Designs, Emerikay, Ish Tana, Zaviar Fashion House, Indoni Fashion House, Zolution Fashion, Allude Arts, Pigeon Peaceful, Futhi Skincare and Wynne Accessories.