Euphoria does a good job of making a teenager’s life completely intolerable. Her amorphous, sprawling episodes spread among drug addicts, the abusive, and the deranged, with enough prosthetic penises to rival Ann Summers. Yet the inner chaos of Cassie, Maddy, Kat, Rue and Jules gives rise to the most impeccable fashions. Their torments hanging around the body in plunging cutouts, curvy crop tops and McBling tracksuits, their to the spaghetti straps the only support against another bathroom breakdown. In Euphoriafashion is a vehicle to grab attention and surprise girls, forging a direct line to the female dog inside – that poking fun internal monologue”you better be kiddingalmost anything within earshot. And the proof is in our Google story, with searches for “black cutout dresses” increasing by 890% after Alexa Half wore a stripper dress in the first episode. In the same way, her latest episode caused a 248% increase in demand for the “green dress” hours after Demie slipped into an archive Navy blue neglected.
In other fashion news this week, Rihanna debuted her baby bump in vintage Chanel and Kim Kardashian has become the official face of Balenciagamediumwhile the editor of Dazed IB Kamara and photographer Hugo County unveiled its historic exhibition, Will. For anything you may have missed, click through the gallery below.