Maltese high-end contemporary lifestyle designers Charles & Ron have just announced their first NFT collection. Additionally, the designers also announced a partnership with ARize Group to bring augmented reality and virtual reality to Los Angeles Fashion Week.
Through its partnership with ARize Group, Charles & Ron will showcase some of their designs in 3D and AR on March 18 in Los Angeles. This event will also celebrate the brand’s new Fall/Winter 22/23 collection. Additionally, 3D/AR versions of their new pieces will be released immediately following Los Angeles Fashion Week.
In addition to this initiative, Charles & Ron will release their first NFT collection this year. Ron Van Maarschalkerweerd Borg explains the importance of this launch vis-à-vis the fashion industry at large: “I have been thinking about the use of technology in our brand for a long time. This collaboration is perfect; because it gives our customers, existing and potential, an added dimension to the artistic pieces they will own. For us, the question has never been if, but when, and the time has come.
About Charles & Ron
Charles & Ron is a contemporary lifestyle brand with a Mediterranean flair. Malta-based designers, Charles and Ron van Maarschalkerweerd Borg, draw inspiration from the surrounding culture to create unique runway and ready-to-wear pieces.
Since 2014, the two designers have regularly presented their collections at Fashion Week in New York and Los Angeles. The brand is also regularly featured in international publications and endorsed by celebrities such as Jessie J; Michelle Williams; Ashanti; Natalie Emmanuel; Brenda Song and Ally Brooke.
Charles & Ron follows fashion houses like Balmain and Givenchy, which have released NFTs. After all, the fashion industry prides itself on being ahead of the curve. Without a doubt, it’s becoming increasingly clear that brands need a Web3 marketing strategy to thrive in the years to come.