Pujo and fashion are almost synonymous, it’s that time of year when we put all our differences aside and come together, wearing our finest, crisp clothes that still smell of the store bag you just took them out of. This year however is very special considering that we are all back to celebrate Puja in all its glory and glamor after two odd years and so everyone will want to bring their A game of fashion.
NW18 has reached out to the owners of some of Kolkata’s most revered fashion brands to find out all about what kind of fashion statement they will be making this puja.
Abhisek Roy / Bohurupi Shantiniketan
Abhisekh Roy’s brand, Bohurupi Shantiniketan, is a brand that focuses on fusing Indo-Western looks and has been the go-to brand for everyone in the Bengali film industry. Name an actor and you’ll notice they’ve been seen wearing the mark.
For Roy, “Fashion is all about expressing your personality in the best possible way. If you have a perfect wardrobe, you are the fashion icon. He added, “As a brand, Bohurupi Shantiniketan cultivates a culture of quaint Bengal fashion with fusion.”
If Abhisek had the chance to describe what Durga Puja is in one word, he would say “Bangaliana”, that is why it is not at all surprising that he likes to wear Dhoti and Panjabi (Kurta) all four days.
“We are focusing on sustainable fashion for this puja, and alongside that, Bohurupi Shantiniketan aims to break all gender binaries in terms of fashion,” says Abhisek.
Chitrangada Satarupa / Candy’d Closet
“I’m a person of nostalgia and romance, so that’s reflected in my brand,” says Chitrangada Saturupa, a sustainable fashion brand that makes clothes from second-hand sarees. Each garment is unique in nature because it is designed in one or two pieces maximum.
Chitrangada says, “Since the sarees belonged to certain women, they carry so many memories and emotions and they find new life under my brand. This circulation of clothes bearing memories is the essence of my brand.
Her fashion statement during Puja is about sarees and especially blouses – “I hardly wear anything but sarees during Puja,” she says.
Chitrangada talks about how fashion plays a vital role in Durga Puja, she says, “Pujo-r jama is the nascent stage of developing her fashion sense, at least it was for me that I wanted to wear different headbands, clips, socks with my dresses as a child Over time, the excitement of sorting out different looks for Puja became a more serious matter.
Roja Dey / Fanush by Roja
Even though Roja started her journey as a professional actress and model years ago, she always wanted to have her own fashion line which eventually took shape during the pandemic and as she says it was a respite. for her for a period of time in mundane and monotonous life.
“Fanush is a reflection of my personal style and aesthetic. I’ve always received lots of compliments for the taste and fashion sense, and it’s an absolute joy when I see people showing so much love for Fanush, says Roja.
Fashion is extremely important in Roja’s life, she confirms: “How we look, how we feel in the clothes we wear is an integral part of our personality and often influences our mood and emotions. If I have to briefly describe my sense of style, I like clean, comfortable yet elegant designs and I like to play with colors.
Talking about what she prefers to wear during the festivities, she mentions, “For puja, I always keep 2-3 sarees aside. For all special times like anjali, sandhya arati and boron and bhashan this is a variety of traditional sarees for me only for addas, parties and midnight city tour this is something comfortable to Fanush, a dress or a jumpsuit can be, I like to stick to traditional weaves and hand looms. Last but not least, I always pair my outfit with the right shoes and accessories. I prefer to wear unique jewelry like a choker or a pair of chunky earrings, and I love accessorizing my hair with fresh flowers, it’s my puja go-to.
Sreya Samanta/ Label Sreya Samanta
Sreya personally enjoys reinventing, reinventing and reworking Indian textiles to make them even more suitable for today’s context. It focuses on maintaining the various traditional crafts of Bengal in a way that has never been seen before.
“We believe our label is not just one of a kind, but the other kind. We celebrate contemporary femininity. Our aesthetic is not about draping women with perfect silhouettes but with sensitivity and emotion. We prioritize soul and personality. Far from the stereotypes that fashion brings, at Sreya Samanta, we intend to give new meaning to fashion with subtlety and nuance,” says Sreya.
For Sreya, “fashion is a state of mind. A spirit, an extension of oneself” and during Durga Puja she likes to wear anything that brings her joy and makes her feel powerful and beautiful. When asked to spin the beans on her puja look this year, she said, “Technically Durga pooja lasts for fifteen days but the main days celebrated are Shashti in Dashami. These days, the grace of six meters is absolutely a must for any Bengali woman. For me, it’s almost like making up for the rushed days of the year when our sarees haven’t seen the light of day.
She further added, “As the last monsoon clouds lift away, leaving cheery blue skies and a sprinkling in the air, lovely views of ‘Shiuli’ flowers strewn across the ground, a delightful pinch in the early morning air, long stretches of colorful lighting adorning the streets, all bring a sense of wonder and elation, pushing each other almost to devour in the joyous glory of Devi Durga and to put themselves in before their best.
Srotoswini Majumdar/Store No. 6
Store #6 is the go-to option for anyone looking for an option to jazz it up and the best part is that they give you a plethora of options whether you want to customize something or just buy a ready-made outfit. employment. entirely depends on you.
Srotoswini firmly believes that “nothing greater than the confidence that allows you to look fashionable in whatever you wish to wear and a good fit can bring change to your outfit at any time, creating that silhouette perfect.
However, during the festivities, Srotoswini chooses comfort over style and most of the outfits she chooses to wear are the perfect blend of conventional style and contemporary infatuation.
She says, “I think for most of us who can’t find time to adorn all year round due to work schedules, it’s a great time for them during pujas to experiment with their choices. and their fashion abilities.”
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