Ferragni says a lot of investors are interested in his fashion brand -paper


MILAN, May 12 (Reuters)Chiara Ferragni has received various expressions of interest from potential investors for her brand, the Italian Instagram star said in an interview with Milano Finanza’s fashion segment published on Thursday.

Ferragni, 35 and Italy’s top fashion influencer with 27 million Instagram followers, commissioned BNP Paribas in January to find an investor to help her expand her fashion brand internationally.

“We have received many expressions of interest but we are still in the exploratory phase with several potential partners,” Ferragni told the newspaper.

Ferragni rose to prominence with the launch of her fashion blog theblondesalad.com in 2009. She then launched her namesake brand, which includes clothing, shoes and makeup.

Asked about a possible listing for the brand, Ferragni added that this could be an option in the future.

“It’s definitely a goal for the brand but not in the short term because I want to grow this brand before doing any other operations,” she said. “It’s definitely a long-term goal.”

(Reporting by Agnieszka Flak; Editing by Jason Neely)

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