Global online retailer SHEIN supports emerging Australian fashion designers


MELBOURNE, AUSTRALIA, October 12, 2021 / — Renowned online fashion e-tailer SHEIN has launched its highly successful SHEIN X designer collaboration program in Australia, giving emerging local fashion designers the opportunity to showcase their creations to millions of fashion lovers in the whole world.

Already firmly established in other countries, including the United States, Spain, Canada and Ukraine, this is the first time that the SHEIN X program has incorporated Australian designers into the designs of eight successful applicants from across the countries recently launched online.

“We are delighted to support local and emerging Australian talent by giving them the opportunity to showcase their designs to a global fashion audience.

“SHEIN X empowers designers to do what they do best, design and create, while SHEIN handles manufacturing, marketing and sales.” says Ted Wang, SHEIN Country Manager for ANZ and Canada.

“As a young, emerging designer, it’s really hard to break into the industry and get noticed, so I’m thrilled to have my designs featured on the SHEIN website and showcased to a global audience. This kind of exposure is a dream come true,” says Aurelia Kristie, a fashion design graduate from QUT.

SHEIN manufactures, markets and sells the best-selling designs on its global website, with young designers earning a percentage of sales profits and retaining ultimate ownership of their designs.

The successful designers were selected based on the submission of their design portfolios.

Australian Designers SHEIN X
Stella Chan:
Nicole Candeloro:
Brydie Rae Farrell:
Ishara Gamage:
Aurelia Kristie:
Lydia Jiang:
Sara Pollock:

About SHEIN X:
SHEIN X offers emerging fashion designers and illustrators the opportunity to partner with SHEIN and take their designs and brands to new heights. SHEIN X offers emerging talent the opportunity to increase their revenue streams, gain exposure, and tap into a massive Gen Z audience across the globe.

The platform will amplify the designer’s product and brand to SHEIN’s huge global consumer base, while showcasing each of their unique and stylish brand identities. SHEIN will work closely with the designers and accompany them from the creation phase to sampling, production and distribution (via the SHEIN website).

To sign up for SHEIN X, go to

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Stephanie Cardon
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