In every issue, GRAZIA USA spotlights Game Changers, who inspire, educate and celebrate individuality, beauty and style. Meet Harris Reed, the British-American designer who is shaking up the fashion industry.
I got into this business knowing that I didn’t want to do it like anyone else. I wanted to do what felt right – not just for me, but for my community and for what was happening in the world around me.
Much of it came down to avoiding the traditional design route. It’s a beautiful thing when you have a business that truly reflects who you are. I don’t discuss anything that doesn’t reflect who I am, who my business is, and who my customer is. I go with what feels right to me.
It was not a leap; it was a deep dive. We have a roadmap of where the brand is going. The goal is to continue to grow a queer brand that is outspoken and fluid, specializing in demi-couture, sustainable with limited drops, tailored and truly rewriting the fashion system.
I came out at the age of nine and started exploring fashion to claim my identity. Everyone called me gay before I even knew what it was. I used fashion as my toolbox to shine and light up the next chapter of my life. Then it was about making my own clothes.
When I moved to London, I made an outfit for a night out with friends, and that outfit is now the permanent property of the V&A Museum. It is currently exhibited at Shaping masculinities exposure. It was the first look I did for myself. When I identified as them, I didn’t feel represented by the fashion industry, so I started doing looks to go to events and parties when I had nothing to wear. .
Then I started working with people like Harry Styles, Adele and Selena Gomez – people who believed in my vision and what I stood for – an incredible army of stylists and editors, like Katie Grand and Sophia Neophitou -Apostolou; powerful individuals who exude that love and desire to help and nurture talent.
London was where I was able to grow on my own terms and build a business I’m proud of, while writing the rules in a different way. It’s amazing to see the industry taking notice. When I was at Saint Martins, my teachers would tell me, “You’re a costume designer. Who’s gonna buy this?
Now I can say, “This is the next chapter. With the metaverse and everything going on in the world right now, my client is emerging. I see it through my sales and my business. It was an incredible, organic and fluid journey.
I talk about being fluid, but I have a savvy entrepreneurial spirit. I don’t think I’d be 25, running a company with employees during a global pandemic, making big hats and fabulous boots if I didn’t have a business brain.
We continue to do my version of a “fashion show”, which is more of a performative and immersive experience to dream, to bring Westwood and McQueen’s beginnings to life, to make fashion a dreamscape again.
We continue to work with a different caliber of celebrities, spreading that message of what I do and who I am. We have some smart and unexpected collaborations, big projects and buyouts underway, and exciting things to come in jewelry and fashion.
I have a loving partner and we try to go to the country or the park whenever we can. I pull my rigs off, dig my toes into the ground, and breathe just to get out of the grind. I listened to a lot of audiobooks. I love everything about calming down, letting go and following the natural course of life.
It was a natural progression when this world of VIP clientele joined what I represent: wanting to feel fluid and beautiful, continuing the brand journey.
Pick up United States‘s Summer 2022 issue on newsstands and email [email protected] to subscribe.