It’s time to sit down and turn a few pages
Do you still remember the last time you turned a page in a fashion magazine, were wowed by its images, or even completed an article published on its glossy sheets?
If you still remember it, good for you and thank you for continuing to support our industry. For those who can’t, that’s okay, we don’t blame you. With free content on the Internet, spending money on printing is quite impractical. But one thing is certain: as digital continues to dominate all industry battles today, for the publishing industry its stories immortalized in ink and paper will always be a special experience compared to. those coded online.
Lately, a quick scroll on Tiktok and you will find the old top model Tyra Banks and global Filipino influencer Bryan boy flexing their latest subscriptions to their favorite magazines.
According to them, magazines, especially fashion titles, always carry the truth and fantasy in their pages by featuring culturally “relevant” things and “to die for” photos, and they asked everyone. world to continue to support fashion printing. media.
Unfortunately, due to the Covid-19 pandemic, the situation for the print publishing industry continues to deteriorate. This year has been eventful and decisive for international titles in terms of profitability and diversity. So seeing how things are going, do we still need support for fashion magazines?
For one thing, fashion magazines help many artists, writers, photographers, stylists, designers, and the list goes on. They created a platform for young creatives to get into the industry. These magazines recognize their talents and validate their work.
In addition, fashion magazines organize stories written by the best voices. Let us remember that some of the best essays and stories in the world are published in what people think of as some journal title. Through each of their pages, they take you to wonderland. Of course, you can always find great pictures and good reads online, but nothing compares to having something tangible in your hands, something you can cherish, and taking it a step further here, a piece of history.
Just like this year, we once again saw the power that comes from the covers of fashion magazines. At the height of a global health crisis, many magazines have chosen to honor modern heroes and reflect the current state of the world on their covers.
Vogue Italy launched a blank white blanket featuring only its masthead, a symbol of rebirth, purity and the color of lab coats donned by medical workers. Vogue Portugal ‘The cover titled “Freedom on Hold” featured two models kissing while wearing face masks, telling a story that “2020 freedom will be recognizable like this: in lockdown”.
Even local fashion titles have made the cover of their magazines to spread a word of hope in this time of crisis. For its April-May cover, Mega Magazine pasted images of former cover stars with the theme “Stronger Together #RisePH”. Filipino Tatler highlighted Filipino “heroes” during a pandemic on its May cover.
More recently, upheavals in the editorial structure of certain international publishing giants have strengthened their printed titles. Oprah Magazine editor-in-chief (EIC) Lucy kalin is now Vice President of Print Content at Hearst Publishing.
In addition to being the EIC of American Vogue and Creative Director of Condé Nast, Anna wintour was also appointed chief content officer of the media conglomerate’s publishing house.
Intensification is also British Vogue EIC Edouard Enninful, having been appointed European Editorial Director for the markets owned and operated by Condé Nast in the UK, France, Italy, Germany and Spain. On the other hand, the EIC of Vanity Fair Italy, Simone marchetti will oversee the editions of Vanity Fair in France, Italy and Spain as European editorial director of the title.
So, don’t be fooled by your misconceptions about fashion magazines. They may be a “vehicle for luxury fantasies” or “a tool of escape” as some say, but we cannot deny that these magazines contemplate the organized culture in the palm of your hands. And as Global Managing Director of Condé Nast Wolfgang blau said The New York Times, “Like music or art, fashion that also recognizes its external context can also produce a sense of connection and belonging – something that becomes more and more important as people begin to think about their identity. while they are locked in their homes. “
In case you need a glimpse of what to expect on newsstands next year, here are the January 2021 covers of some international and local fashion magazines.
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