How black-owned Farai London brand won Love Island 2021
Of all the fashion brands worn by Island of lovebombs of 2021, Farai London is a favorite. Launched by British-Zimbabwean designer Mary-Ann Msengi in July 2020, Farai is known for her iconic dresses that feature vibrant psychedelic prints, fitted fabrics, cutout patterns and a sleek silver ring. Although first seen on Megan Thee Stallion, Kylie Jenner and Lori Harvey in the summer of 2020, Island of loveMillie Court, Priya Gopaldas, Clarisse Juliette and Rachel Finni have championed the Black-owned, east London-based womenswear brand throughout the ITV dating show.
Farai is part of a new avant-garde of London-based mid-range womenswear boutiques that design stylish dresses to make wearers feel “special, sexy and spectacular”. Like clothing brands Poster Girl, Kai Collective and Aune, Farai is founded by a British designer in her twenties. Artistic Director Msengi learned sewing from her grandmother Farai Angeline Tapedza, whose brand is named after. The word “Farai” is also of Shona origin and means “happiness” in the Zimbabwe Bantu language.
When you talk to Vogue About the inspiration behind Farai, Msengi explained that her grandmother “sold hand-knitted sweaters and dresses when she was my age, traveling from Zimbabwe, my home country, to South Africa for them. to sell”. It has always been a dream for Msengi to have a wardrobe full of clothes that she has designed herself, and she wants her clients – the Farai family – to feel like the center of attention wherever they go. be.
In stock at Selfridges, Revolve and Farai London, read on to shop for the brand’s best dresses worn by the Island of love bombs.