On September 30, Italian luxury fashion house Dolce & Gabbana sold an NFT collection for $ 5.7 million or 1,885 ethers. The designers’ Collezione Genesi collection was sold through the UNXD platform, a marketplace powered by the Polygon network.
Dolce and Gabbana’s Collezione Genesi Rakes in 1 885 Ether
Collezione Genesi, Dolce and Gabbana’s very first non-fungible token (NFT) drop, raised 1,885 ethers, or $ 5.7 million, using Ethereum (ETH) exchange rates at the time of the launch. sale Thursday. Two notable NFTs brought in the most funds, “The Doge Crown” and “The Glass Suit”.
“The Glass Suit” NFT was personally designed by Domenico Dolce and Stefano Gabbana and the costume is both an NFT and a physical version specially designed for the winner. There were also two versions of an NFT called “Dress from a Dream” in the “One of a Kind Collection” of 9 pieces.
“At a historic moment for the NFT ecosystem, Collezione Genesi is the first luxury NFT collection that involves both digital and physical works, truly connecting the physical and the metaphysical,” says Dolce and Gabbana’s NFT web portal.
The UNXD Culture Fund, other Fashion Houses interested in NFTs
In addition to the sale of the NFT collection on Thursday, a new $ 10 million “Culture Fund” was launched by UNXD. The objective of the “Culture Fund” is to accelerate the expansion of the fashion industry in the metaverse and the NFTs. The announcement states that the fund will bring different sources of income to fashion brands and designers.
Dolce and Gabbana isn’t the only fashion group in the industry to jump into NFTs. A slew of other fashion houses like Gucci, Burberry, and Louis Vuitton have all revealed NFT promotions.
Burberry took advantage of Mythical Games’ online multiplayer game Blankos Block Party to drop its NFTs and Louis Vuitton also used a gaming promotion. Frenchman Louis Vuitton launched a mobile game and players could collect a total of 30 non-tokens. fungible. Fashion brand Gucci called on auction house Christie’s for its first NFT drop.
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