Jessica Simpson Says She’s Celebrating Her FIRST Fashion Campaign Since Buying Her Company

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Clothing giant Jessica Simpson has a new collection of clothing and accessories coming out for Spring 2022.

And the 41-year-old former reality star shared a glimpse of some of her stylish designs on Instagram.

The blonde bombshell looked stunning in the Adam Franzino shoot as she let fans know this was the first campaign she has overseen with her mother Tina since they became full owners of the Mark. At the end of 2021, they recovered the right to the name for 65 million dollars.

Boss time: clothing giant Jessica Simpson has a new collection of clothes and accessories coming out for Spring 2022

‘My Spring 2022 @jessicasimpsonstyle campaign is here!’ the Public Affair singer wrote in her caption.

“Photographed by one of my favorites @adamfranzino, I wanted to share the vibrant, wild and free spirit of spring.

And the performer added that she was thrilled her eponymous company was now entirely hers.

“This is the first @tinasimpsonofficial campaign and I shot as complete owners of the Jessica Simpson collection and we wanted to share some of that serenity and confident power with everyone,” the mother-of-three shared. children.

Chic for the warmer months: And the 41-year-old former reality TV star shared a look at some of her stylish designs on Instagram

Chic for the warmer months: And the 41-year-old former reality TV star shared a look at some of her stylish designs on Instagram

On top of that: The blonde bombshell looked stunning in the Adam Franzino shoot as she let fans know it was the first campaign she's overseen with her mother Tina since they became full brand owners

On top of that: The blonde bombshell looked stunning in the Adam Franzino shoot as she let fans know it was the first campaign she’s overseen with her mother Tina since they became full brand owners

In new images for her Spring 2022 fashion collection, the blonde bombshell appeared healthy and radiant with a lovely California tan.

In one image, she looked stunning in a leopard print dress with jeweled heels and in the other she wore a beige outfit that brought out her natural beauty.

In the first snap, the star showed off her bust in the leopard print dress which was long sleeved and had a lower hem.

She leaned forward while touching her tanned, toned leg.

The strappy leopard print heels matched perfectly and had a flattering design.

One of my favorite photos from the @jessicasimpsonstyle spring 2022 campaign taken by @adamfranzino a few weeks ago! These heels are sexy and sultry! Buy them @nordstrom @dillards and JessicaSimpson.com!’ she wrote in her caption.

She paid: at the end of 2021, they recovered the right to the name for 65 million dollars

She paid: at the end of 2021, they recovered the right to the name for 65 million dollars

In the second snap, the star stood in front of cacti as she wore a beige striped dress with short sleeves and a v-neckline.

She added a straw hat and clear plastic strappy high heels. A gold necklace with coins added sparkle.

‘Our spring campaign is here! Get away with us ✨ Read more (and get a sneak peek at summer styles!) on @people – link in our stories! Shot by @adamfranzino,’ the caption read.

Simpson regained control of her fashion label in October.

The singer-turned-designer and her mother Tina worked diligently to regain control of the Jessica Simpson Collection fashion line after Sequential Brands Group Inc, the brand’s parent company, filed for bankruptcy protection in August.

Proud of her move:

Proud of her move: “My spring 2022 @jessicasimpsonstyle campaign has arrived!” the Public Affair singer wrote in her caption. “Photography by one of my favorites @adamfranzino, I wanted to share the vibrant, wild and free spirit of spring”

Jessica and Tina previously owned 37.5% of the company – and they have now regained full ownership of the brand.

The blonde beauty – who first rose to fame as a pop star – told Footwear News: “It means the absolute world to me to be able to take over full ownership of my brand.”

‘After 16 years in business, I feel ready to approach this exciting new phase with open arms. I know the sky is the limit when my mom, our amazing team, and I completely lock ourselves into our clients.

She owns it all: and the performer added that she's thrilled her namesake company is now here.

She owns it all: and the performer added that she’s thrilled her namesake company is now here.

Tina is also optimistic about the long-term future of the brand.

She said: “To all of our hardworking, talented and amazing licensing partners, please know

Jessica is at the helm giving them strength and confidence in the future.

“And for Jessica to regain control of her namesake brand, it allows her and I, alongside our amazing team, licensing and retail partners, to build the legacy brand to pass on to her children and his family.”

Meanwhile, Jessica previously claimed that “trust” comes with openness.

Its brand, its movements:

Her brand, her moves: “This is the first @tinasimpsonofficial campaign and I shot as complete owners of the Jessica Simpson collection and we wanted to share some of that serenity and confident power with everyone,” shared mother of three

The pop star hailed the transformative impact of her memoir, Open Book.

She said: ‘It’s amazing – I can’t even believe it. I was seriously in shock. I don’t even understand. I am grateful for sure.

“Honestly, I think people…really want to know why, when, how.” I’ve been really quiet for the past 10 years… It was time to really understand my whole life.

“The way people reacted to it is exactly how I would want my best friends to read it. It’s very liberating to be open. With my openness comes confidence.

Jessica married former NFL player Eric Johnson on July 5, 2014, and the couple have three children: daughter Maxwell, nine; son Ace, eight; and daughter Birdie, who turns three on March 19.

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