It was a celebration of dazzling neon, bold cutouts and embellished rhinestones at the disco party that was the Yanky & Nataf fashion show at Kornit Fashion Week Tel Aviv earlier this week. The two Israeli designers, whose striking looks have previously been seen on artists including Israeli pop duo Static and Ben-El and singer Noa Kirel, said they were inspired by 80s and 90s abstractions, as well as digital age, and they presented it through futuristic neon print, spandex and nylon.
But it was more than just a celebration of color for the design duo known as Yanky Golian and Nataf Hirschberg. Yanky & Nataf’s emboldened collection was also a celebration of fashion innovation driven by a new style era where cutting-edge technology fuels personalization, creativity, inclusion and sustainability in the fashion space. on demand.
Yanky & Nataf have used Kornit Digital’s latest and most advanced printing technologies to create their statement collection, including Kornit’s all-new direct-to-garment (DTG) Apollo system for printing color gradients mixed; Presto’s direct-to-fabric (DTF) printer to design neon prints and Kornit’s XDi decorative application to print on spandex for wetsuits.
They weren’t the only ones. Sigal Dekel, the famous Israeli fashion designer of the 90s, has teamed up with Kornit Digital for a return to the catwalks after years without an individual collection. Kornit Digital offered her its printing technology, which allowed her to set up a design process where she could select a type of print and tailor it to a particular fabric. The final result would be unique to him but produced on demand. She chose to print stripes, geometric shapes and flowers on beige, gray and red fabric. Its printing was done through a circulating water process that was less harmful to the environment, Kornit said.
Other collections, including that of Emirati designer Dr. Mona al Mansouri, have also used Kornit’s advanced technology. According to Kornit, al Monsouri, the first designer from the United Arab Emirates to show up in Israel, had a limited time to create her show – only 48 hours to design, buy and print fabric, then bring it back to Dubai to sew it. . With the help of Kornit, Dr. El-Manssuri was able to print on sheer, sheer organza to create three special looks as part of her opening collection.
While designers had more time than al Monsouri, the fashion week shows, which took place during the first full week of April, showed how Kornit can help designers create stunning collections. on demand in just a few weeks. Although it can take up to 18 months to launch a fashion collection, due to issues with sourcing, garment production processes and other issues, designers like Dekel have been able to create their sets of styling in just three weeks, which meant a lot less textile. waste,” Kornit CEO Ronen Samuel tells NoCamels.
Founded in 2002, American-Israeli manufacturing company Digital Kornit develops industrial and commercial printing solutions for the apparel, apparel and textile industries. The company has come a long way since its inception nearly 20 years ago, serving more than 100 countries around the world and with offices in Israel, Europe, Asia and the United States. The company went public in 2015.
At a press event on the second day of Fashion Week, Samuel said he had forecasted $1 billion in sales as Kornit’s revenue goal by 2026. He also explained to NoCamels why the digital textile printing company decided to organize the fashion week in Tel Aviv.
“We assessed how we can influence the industry. At first we thought a lot about production, then we understood that we had to go back upstream to talk to the brands. We understood that we needed to talk to designers and influencers. We must become the operating systems. We wondered what is the right marketing vehicle to spread these messages and engage with the public. »
The company realized that brands weren’t coming to fashion and textile shows, where Kornit was showcasing its technologies, Samuel says, so they tried to figure out how to “move up the value chain,” which is what they quickly realized was fashionable. the week.
“We knew we were going to be the next OS, and we saw ourselves changing the industry, so we decided, instead, that we were going to hold our own event and not participate as sponsors.” Kornit Fashion Week in Tel Aviv has since expanded to locations around the world, including Tokyo, Los Angeles and Milan, and Samuel says the next one will be in London in about a month.
“It was a real opportunity for us to really deliver these messages about inclusion, about sustainability, about diversity, about demand, about creativity and about unleashing creativity” which is the vision behind the next chapter of Kornit Digital,” he adds.
Kornit continues to make an impact around the world. Last month, the company partnered with non-profit social enterprise Fashion-Enter to open an innovation center in London. Earlier this year, the company raised $25 million and launched a state-of-the-art ink manufacturing plant in southern Israel.
Unveiling of new printing systems
Kornit Digital pioneered the one-step digital textile printing system, first in direct-to-garment (DTG) production and later in direct-to-cloth production. The DTG platform is seen as a future game-changer for the mass production of fashion and clothing in a community that has been constrained by old-fashioned and polluting production methods.
At the press event, Kornit unveiled the new Kornit Apollo Direct-to-Garment (DTG) digital system, which uses Kornit’s MAX technology, to deliver high retail quality with full automation control and integrated intelligent curing processes, using technology from German Tesoma, a textile dryer company recently acquired by Kornit. Although some designers are already using these printers, they won’t be available to most customers until 2023.
“As the worlds of design, technology and fashion converge, a tremendous opportunity is being created. Kornit writes the operating system for fashion – and today we are introducing groundbreaking technology for mass production that will provide a powerful alternative to screen printing,” says Samuel.
Kornit also unveiled its Atlas MAX Poly DTG Production System, a DTG printing solution, which is expected to transform the professional and recreational sportswear and teamwear markets, which are suffering from limitations due to mass customization of the polyester,” Kornit said. The technology targets the sportswear market’s reliance on polymer-based synthetic fabrics, according to Kornit’s marketing manager, Omer Kulka.
The company’s systems also incorporate Kornit’s XDi decorative applications, creating new styles for multiple effects and unlimited combinations such as wireless embroidery, 3D simulation and high-density vinyl.
“There’s a major shift happening and that’s self-expression. Generation Z would like to express themselves. They want to be unique, creative. They don’t want to wear the same clothes as their friends. They would like to be the visual. And for that, they need variety, more customization, even personalization,” Samuel tells NoCamels.
As the fashion world continues to grapple with the new normal of digitization and trends accelerated by the pandemic, Kornit’s printers can customize and personalize for the masses while making fashion and textile production as sustainable as possible through on-demand production that includes no overproduction. , zero water waste and zero carbon emissions.
The four-day Kornit Fashion Week brings together designers, retailers, e-commerce heavyweights and more, demonstrating the convergence of design, technology and fashion, which are central elements of Kornit’s strategy.
Designer Alon Livne, the famous Israeli designer who has dressed Neta Barzilai and Beyonce, will wrap up this year’s Fashion Week by unveiling a collection he made using Kornit technology.