RELIANCE CO. TAKES 60% OF THE ANAMIKA KHANNA LABEL
Reliance Brands Limited (RBL) and Indian fashion designer Anamika Khanna announced on Monday that they have joined forces to form a 60/40 joint venture to own and develop fashion brand AK-OK. RBL, in an official statement, said the joint venture will lay the groundwork for a new vision for Indian fashion. Khanna will continue to lead the creative direction of the brand. Speaking on the partnership, Isha Ambani, Director of Reliance Retail Ventures Ltd, said, “The partnership with Anamika Khanna is built around our recognition of the growing popularity and appeal of local talent, both in India and India. in the world. Known for her eponymous label, Khanna is well known for encapsulating rich Indian craftsmanship in global contours. We are delighted to be part of Anamika’s AK-OK brand journey from its inception and introduce a unique design philosophy to Indian and global consumers. Khanna believes the partnership with RBL will push the brand to become a globally recognizable new-age brand.
PANTONE ANNOUNCES ‘VERY PERI’ AS COLOR OF 2022
Pantone has revealed that its 2022 Color of the Year will be Pantone 17-3938 Very Peri, a new shade of periwinkle blue with a purple-red undertone. Pantone Color Institute Executive Director Leatrice Eiseman said in a statement, “As we enter a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a new perspective and vision to the color family. trusted and beloved blue colors. . Encompassing the qualities of the blues, yet possessing a violet-red undertone, Pantone 17-3938 Very Peri exhibits a cheerful, playful attitude and dynamic presence that encourages courageous creativity and imaginative expression. 2022 marks the first custom creation of a Pantone Color of the Year. Considered the happiest and warmest of all shades of blue, the new hue exudes a presence that inspires creativity as the world welcomes a transformative chapter.
CHANEL APPOINTS LEENA NAIR NEW GLOBAL CHIEF EXECUTIVE OFFICER
Chanel has appointed a new CEO to lead its iconic luxury house. Leena Nair will replace company co-owner Alain Wertheimer, who will assume the role of global executive chairman. Nair, an Indian-born British national, spent 30 years at Unilever in various roles, most recently as head of human resources. She hails from the fast moving consumer goods (FMCG) world, a world far removed from the luxury craftsmanship of hand-quilted handbags selling for thousands of dollars. The French brand’s beauty business can benefit from FMCG supply chain practices and volume increases to reach new markets. The timing of Nair’s appointment coincides with Chanel facing critical corporate responsibility issues such as tracing its supply chain to prevent environmental and social abuse, the Business of Fashion (BoF) reported. ). French billionaire Wertheimer, who owns the label with his brother Gerard Wertheimer, had initially assumed the role of CEO on a temporary basis and will transition to global executive chairman.
EUROPEAN FASHION BRAND NA-KD LAUNCHES IN INDIA ON NYKAA
Nykaa Fashion, the multi-brand lifestyle e-commerce platform, has strengthened its portfolio of international brands with the launch of European fashion brand Na-Kd in the Indian market. From dresses, jumpsuits, tailored coats, jackets, loungewear, to shoes, the brand will offer this range on the platform. Commenting on the launch, Adwaita Nayar, CEO of Nykaa Fashion, said in a statement, “Nykaa Fashion continues to grow and establish itself as a lifestyle destination that inspires customers to make elevated style choices. We are focused on selecting the best brands from international markets, and expanding our fashion assortment with key players like Na-Kd is exciting. Na-Kd will be exclusively sold in India on Nykaa Fashion App, Website and Nykaa Fashion Store at Ambience Mall, Vasant Kunj.
ADITYA BIRLA FASHION BUY EXCLUSIVE RIGHTS TO SELL AND DISTRIBUTE REEBOK IN INDIA
Aditya Birla Fashion and Retail (ABFRL) is set to take over Reebok’s business in India and other ASEAN countries. Authentic Brands Group (ABG) has announced a strategic partnership with Aditya Birla Fashion and Retail Limited, granting the Indian company exclusive rights to distribute and sell Reebok products in India. The long-term license agreement allows the company to market the sportswear brand through branded wholesale, e-commerce and retail stores in India, Bangladesh, Bhutan, in the Maldives, Nepal and Sri Lanka. “As Indians become more active, sporty and health-oriented, their consumption of clothing and accessories is expected to increasingly evolve in line with these trends, providing an opportunity to create iconic, world-renowned brands,” said commented Ashish Dikshit, Managing Director ABFRL. , in a report. “Reebok is one of the leading brands in the sporting goods industry globally and has built a very strong presence in the Indian market over the past two decades.”
GUESS LAUNCHES A SECOND STORE IN MUMBAI
Guess is expanding its retail presence with the opening of its second store at Phoenix Palladium, Mumbai. The store will revive the youthful and contemporary vibe of the brand that has made it famous around the world. The brand is known for its iconic line of denim, dresses, apparel, shoes, handbags, accessories and more. The latest store has been aesthetically designed, mixing handcrafted designs with a minimalist touch, providing plenty of space to showcase the brand’s themed looks and images. The brand’s highlight is the new Athleisure collection – an important category of workout wear for fashion-loving and fitness-loving urban shoppers. Another key category to look out for is a wide range of handbags – from satchels to tote bags and backpacks to luggage, there’s something for everyone in the store.
ASICS OPENS THIRD STORE IN HYDERABAD
Asics has further strengthened its retail presence in India with the launch of its third store in Hyderabad and 13 in South India. The new Forum Sujana Mall store spans a total retail space of 1,100 square feet. The store features an Asics Foot ID system and houses the brand’s entire running and training collection with sport style and performance categories. The last identification function measures the shape of the foot and analyzes the running gait of the wearer. It helps runners find the most appropriate shoes to get the most out of their performance, the company said in a press release. Commenting on the launch, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “Our expansion plans will strategically meet the demands of our consumers, both from a performance and personalization perspective. South India is a key strategic market for ASICS, and we will continue to bring the latest retail experiences to our consumers to help them select the best products for their individual needs with a greater focus on fitness and health. In 2022, we plan to add around 17 stores across India. We now have a strong presence in metros and Tier 1 cities, and we look forward to building our presence in Tier 2 and Tier 3 markets as well.”