In fashion, you follow the trends and header rows. Here’s a recap of what the fashion world delivered this month:
Tiffany & Co. launches its long-awaited “About Love” campaign
In August, Tiffany & Co. announced its big campaign featuring power couple Beyoncé and Jay-Z. Barely a month later, luxury jewelers are releasing acclaimed director Emmanuel Adjei’s full-length campaign film. The film features an enchantingly beautiful rendition of “Moon River” performed by Beyoncé while her husband Jay-Z looks mesmerized and inspired as she captures the performance on a Super 8 camera. Bey wears an assortment of diamond pieces, but all eyes are on the Tiffany Diamond, considered one of the most important gemstone discoveries of the 19th century.
Chanel releases a new episode of Literary meeting
The women of Chanel share their conversations about literature with the world. Artistic Director Virginie Viard and Chanel Ambassador Charlotte Casiraghi began filming a series of insightful readings and honest conversations. The Rendez-vous Littéraire have the theme of emancipation, in particular from male guardianship. Through talking and sharing, each episode is an opportunity to welcome women to discuss their own work, among other reflections. For its fourth and final episode, Chanel invites actress and ambassador Keira Knightley and best-selling author Erica Wagner to Somerset House in London. You can watch the episode on Youtube.
Louis Vuitton will launch an updated City Guide Box
Since 1998, Louis Vuitton has been publishing its City Guides so that fans of the House can confidently explore the world’s fashion capitals. This year, Louis Vuitton is revisiting its City Guides for a fresh look at 15 cities: Paris, Beijing, Berlin, Cape Town, London, Los Angeles, Mexico City, Milan, New York, Prague, Rome, Shanghai, Sydney, Taipei and Tokyo. Available in French and English editions, the City Guides are presented in a lacquered wooden box in a limited edition in bright colors of your choice. These sets will launch in mid-October 2021 and will make perfect gifts for Christmas around the corner (and a hopeful 2022 with travel plans).
Balenciaga partners with Fortnite gaming platform
By now, you’ve probably heard of the gaming platform Fornite (or seen one of its famous dance moves). For the first time in the history of Fortnite, it has chosen to work with a luxury brand, which is none other than Balenciaga. As part of this creative partnership, Balenciaga designed virtual outfits and skins for the game, including the iconic Triple S sneakers. In real life, Balenciaga also released a limited-edition series of Fortnite-themed pieces, including hoodies, shirts, jackets and caps.
MCM unveils its 45th anniversary capsule collection
MCM celebrates 45 years in the fashion industry with the release of its Vintage Monogram Jacquard capsule collection. The range revisits MCM’s Visetos monogram with a vintage aesthetic woven into the fabric, using traditional and intricate techniques from the Bauhaus school of textiles. Alongside this exciting collection, the German brand, in collaboration with Highsnobiety, has teamed up with Berlin creative collective Sucuk & Bratwurst to create a custom 3D monogram animation, a digital first for MCM and hopefully not the last.
(Main image credit: Chanel. All images courtesy of the brands)