Look of the week: Zendaya is the fashion bridesmaid in the Loewe preview

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Written by Lea Dolan, CNN

With the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unboxing the most talked about outfit in the last seven days.

If anyone ever needed more convincing of Zendaya’s fashion influence – beyond her Vogue covers, Valentino campaigns (as the fashion house’s global ambassador) and the as the youngest recipient of the CFDA’s Fashion Icon Award – look no further than the actor’s latest Instagram post.

On Saturday, the ‘Euphoria’ star took the phrase ‘fresh off the runway’ to a new level when she shared a photo in which she’s sporting a dramatic floral look by Spanish fashion brand Loewe.

The dress, which features an enormous white calla lily flower in enameled brass on its bodice, is not expected to debut on the catwalks for nearly two weeks. “ICON Zendaya wearing a sneak peek of Loewe SS2023,” wrote the brand’s creative director Jonathan Anderson, who is due to show the collection in Paris on September 30. Obviously, it’s Zendaya’s dress now — over 4.9 million people liked it post in just 72 hours.

Revelation is also a masterclass in fashion PR: with 64 shows in the 10-day schedule of Paris Fashion Week, brands will be vying for attention. Thanks to a tantalizing teaser from the right-wing starlet, Loewe is already front and center.

Known in recent years for his sculptural and surreal designs, remember Spring Summer 2022’s “ready-to-use” series of sandals that featured cracked eggs, nail polish bottles and stems of rose à la instead of traditional stiletto heels? — the brand has long been inspired by nature. During this season’s menswear shows, Anderson grew chia and weed on the surface of sneakers, pea coats, hoodies and tracksuit bottoms in collaboration with Spanish bio-designer Paula Ulargui Escalona. The painstaking process required the garments to be kept in a poly-tunnel prior to the event, where they were hosed down regularly until they were worn by the models. Loewe also offers a florist service, with a physical store in Madrid called “LOEWE FLORES” selling artfully arranged bouquets.

Fashion’s obsession with flora has been going on for centuries, in part because of the powerful symbolism behind different flowers. “After women, flowers are the most divine creations,” often says designer Christian Dior, who was inspired by the gardens of his childhood home in Normandy, France. And while florals remain a perennial trend in color palettes, prints and drapes, a more sculptural approach has often found its way into designs by Moschino, Schiaparelli and Alexander McQueen, as well as Chanel’s couture collections. , Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.

Dutch designers Viktor & Rolf presented an extravagant collection in 2015 featuring embroidery, large-scale pleated petals and wicker fascinators inspired by Van Gogh’s “Sunflowers”. In 2018, Moschino creative director Jeremy Scott transformed Kaia Gerber and Gigi Hadid into giant bouquets of flowers wrapped in ribbons, and other models were wrapped in domed flower arrangements and matching headpieces – a presenting eerily similar to Florence Pugh’s final look in the 2019 horror film “Midsommar.”

Anderson now reinvents the classic reference in his own playful, understated way: he’s more clothing than a garden, removing the bouquet to focus on one stunningly overgrown flower. The result is a dramatic dress you won’t get lost in. “Picked from a beautiful garden,” Law Roach, the actor’s stylist, wrote on Instagram, “A lily named Zendaya.

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