May’s fashion news you need to know, from brand collaborations to pop-up events


There is always a tinge of excitement and hope in the air when warm weather arrives. You are more inclined to go out and To do something, whether it’s checking out an outdoor pop-up from your favorite brand or investing in a new piece of clothing (or two) for all your upcoming summer parties. All of the fashion news for May so far points to a feeling of celebration and general optimism. Take Swarovski’s colorful campaign, which features Bella Hadid, as an example: the jewelry brand has pulled out all the stops to showcase its new crystal offerings, which will help you tap into the summer maximalist jewelry trend. .

Meanwhile, for those residing in the tri-state area, you’ll be inclined to check out fun fashion pop-ups like Jonathan Cohen’s boutique on the Upper East Side, where you can buy everything from clothes to interior decoration. And if a trip to Italy is planned for you this summer, don’t forget to visit a specially curated exhibition in Valentino Garavani’s hometown of Voghera. (The exhibition is organized in honor of his 90th birthday.)

So far, May is shaping up to be a busy month for collaborations and store launches. Browse the top fashion industry news coming up, then jot down anything that piques your interest on your calendar to check it out.

Neiman Marcus launches its summer campaign

David Schinman/Tom Schirmacher

To help everyone reconnect with nature and evoke those nostalgic childhood memories, Neiman Marcus centers its summer 2022 campaign on the theme of summer camp. Over 200 brands were featured in the campaign, from playful and whimsical jewelry brand Mignonne Gavigan to up-and-coming brands like Santa and Acler, so shoppers could be inspired by looks and feel dressed/cute when shopping. venture into the great outdoors.

“We are all ready to go out, dress up, socialize with friends and family, and travel. Our customers’ desire for pure, unadulterated fun and freedom is at an all-time high, and they’re determined to make the most of this season,” Neiman Marcus Chief Marketing Officer Daz McColl said in a statement. “The concept of the campaign evokes our memory structures borrowed from fun summer camp experiences rich in childhood nostalgia with a touch of fashion you’ve come to expect from Neiman Marcus.”

Alongside the seasonal campaign, the luxury retailer also hosted editors and trend setters for a three-day “summer camp”. experience at Inness, a resort town located between the Catskill and Shawangunk mountain ranges in New York City. There, campers participated in dyeing and jewelry making activities in addition to outdoor events like archery and hiking.

Director Jia Li releases “Invisible Seams”

In honor of AAPI month, watch this short video from director Jia Li, which highlights eight different Asian seamstresses and pattern makers in New York City. Their stories offer a voice to frontline workers in the fashion industry who are often overlooked. “These women have withstood the pandemic, the rise of anti-Asian hate crimes, immigration lawsuits and the endless demands of fashion cycles,” reads the video bio. “Invisible seams is a celebration of their talent and expertise, a recognition that their dedication to their craft is also a means of survival.

Bloomingdale’s has a new pop-up


A brand new pop-up curated by the Marc Jacobs is now open for tours at The Carousel at Bloomingdale’s on 59th Street in New York City. The pool party setup is inspired by the designer’s Spring/Summer 2022 collection, where shoppers can find all the summer-related items they need, from swimwear to fragrances. (One on site poppi pop-up will serve prebiotic soda every Thursday through Sunday for shoppers to enjoy as well.) If you can’t make it in person to view the collection – don’t worry, you can still purchase the bright and fun ready-to-wear and accessories online.

Celine launches luxury pet accessories

If you like to spoil your pup with treats, clothes and toys, you’ll instantly love Celine’s new collection of pet accessories. The luxury fashion brand will launch its first range of dog-friendly upholstery and pieces in June, designed by the house’s creative director, Hedi Slimane himself. The ads feature Elvis, Slimane’s adorable pooch, alongside Blackpink’s Lisa, who is certainly not shy in front of the cameras. The new line reflects Celine’s commitment to luxury leather goods and you’ll find items like a dog collar and a travel bag, which feature the iconic Triomphe canvas.

Pamela Love opens her first retail store in the United States

Fans of Pamela Love will be delighted to hear that the jewelry designer has opened her first brick-and-mortar store in the United States in Williamsburg, Brooklyn. (Love first founded her eponymous jewelry brand in 2007, designing pieces from her Brooklyn home.) The space will feature Love’s fashion and fine jewelry lines as well as the brand’s piercing line. For those looking to add a few more balls to their ears, there will be a homemade piercer (available by appointment) seven days a week. You’ll want to mark this place on your Google Maps as a must visit.

Filippa K enters a new era

Philip K.

Filippa K’s creative director, Liisa Kessler, is launching her first campaign with the label, featuring a swimwear capsule that pays homage to the Swedish tradition of ice bathing. The images, shot by Timothy Schaumburg and filmed by Gustav Stegfors, feature models in their minimalist 90s-inspired swimwear (against the frozen tundra of northern Sweden), merging fashion with nature. You can buy drop swimwear May 22 in-store and online.

3.1 Phillip Lim partners with Panda Express for AAPI Month

Just in time for AAPI Month, Team 3.1 Phillip Lim has partnered with Panda Express to address food insecurity in the AAPI community across America. The fundraising initiative, titled #eatwithus, includes a collection of limited-edition merchandise and a GoFundMe global fund to support six grassroots organizations. You can buy merchandise onlinewhether it’s a long-sleeved sweater or a baseball cap, and 100% of net profits will be donated to local organizations focused on food security such as OCA-Greater Houston, Respect your eldersand Welcome to Chinatown.

Jonathan Cohen launches pop-up store

Designer Jonathan Cohen unveils his eponymous brand’s first standalone pop-up store in New York City. Shoppers can visit the Upper East Side location to view — and, of course, purchase — Cohen’s Spring/Summer 2022 collection as well as several pieces from the upcoming Fall/Winter 2022 lineup. Additionally, fans can expect to find one-of-a-kind items exclusive to The Studio, including returning men’s shirts. Cohen has also carefully curated a selection of products from friends of the brand to buy, such as AERA shoes, SUD Aromas of The Cote D’AZUR candles and a variety of Assouline books. If you are in the area, go on site from Monday to Saturday (from 11 a.m. to 7 p.m.) and on Sunday (from 11 a.m. to 5 p.m.) until June 14.

Valentino celebrates the birthday of its founder

To celebrate the 90th birthday of the founder of Maison Valentino, Valentino Garavani, the house created a limited edition sweatshirt and opened an exhibition in his hometown of Voghera. (Garavani’s birthday is May 11.) The quote displayed on the hoodie was spoken by Garavani himself and it will be sold online at All net proceeds from the sale of the hoodie will be donated to the Fondazione Valentino Garavani and Giancarlo Giammetti. Meanwhile, the exhibit will be open to the public and will feature everything from 1960s dresses to looks from the first decade of the 21st century, in addition to sketches and drawings. The exhibition runs from May 11 to June 5, 2022.

Sydney Sweeney stars in latest Miu Miu campaign

Miu Miu/Tyrone Lebon

Euphoria Actor Sydney Sweeney has added another fashion campaign to his CV. For May, she stars in Miu Miu’s new handbag campaign and showcases the house’s Wander handbag in Matelassé leather. Photographed by Tyrone Lebon and styled by Lotta Volkova, Sweeney takes the accessory in a variety of colors ranging from a creamy white to a cappuccino brown. If you like the padded bag, it’s available for purchase this very moment.

Swarovski enlists Bella Hadid for a campaign


The new Swarovski campaign is as colorful as its crystal creations. The brand, under the leadership of its artistic director Giovanna Engelbert, unveiled its new advertisements featuring Bella Hadid, framed by the outline of a Swarovski crystal. “Today, crystals are an integral part of our everyday wardrobe: a way to accentuate your individual style in a way that can be as casual as it is elaborate,” Engelbert said in a press release. . Meanwhile, Hadid expressed her excitement about working with the label:[Swarovski] is truly a timeless and iconic brand. Jewelry is about expressing and celebrating individuality, Swarovski celebrates all people and the idea of ​​modern glamour, and I love that.

Ganni teams up with Dr. Scholl’s shoes

GANNI has teamed up with Dr. Scholl’s Shoes for a new take on the original wooden sandals handcrafted by Dr. Scholl. (The shoes—identifiable by their wooden sole and signature buckle fastening—debuted in the ’60s and have since achieved cult status among shoe lovers.) Drawing inspiration from the floral print and GANNI’s signature checkered patterns, the Danish brand’s design team created a special fabric monogram that features smiley face and heart iconography in a ’60s-inspired color palette for the new wooden sandals. The shoes ($215) are handmade in Italy from organic cotton and recycled polyester. If you need a new pair of summer shoes, shop the collaboration on

UNIQLO and Marni will release a collection together


A public service announcement to all UNIQLO fans: the retailer is teaming up with Marni for a Spring/Summer 2022 collection, which will be released on May 26. The ready-to-wear range merges the technical expertise (and accessibility) of UNIQLO with the bold and playful aesthetic of Marni. . Fans can look forward to bold prints on button-up shirts as well as patterned bottoms that tap into the season’s maximalist trend. The price range is from $12.90 to $179.90.

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