Misahna launches fashion brand in India and showcases bespoke collection at fashion show


03 August 2022 18:18 STI

Pune (Maharashtra) [India], August 3 (ANI/NewsSee): Misahna Multinational Corporation today announced the launch of its operations in India. Misahna is a streetwear-based fashion house that offers high-end fusion and promises to raise the bar of comfort in opulence by joining the best players in streetwear.
Announcing its entry into the Indian market, the brand showcased its bespoke designs and collection at a fashion show where models paraded down the ramp displaying the various outfits choreographed by the experienced Sam Churchill.
Born from a duo of sisters based in London and Toronto, Misaha and Sana Jain are the ideators and spearhead of the brand. The 3rd generation of entrepreneurs comes from a family of garment makers. Their grandparents launched their own line of clothing in the 1940s, however, Misaha and Sana wanted to create their own identity and brand and created their own take on streetwear and bring a more modern, grand, yet detail-oriented approach. in casual ensembles.
Speaking at the launch, Misaha and Sana Jain said, “Misaha is currently focusing on trendy prints, oversized garments, interesting hoodies and exclusive sweatshirts. We’re here to elevate your basic ensemble and make styling easier. everyday with our most promising t-shirts and hoodies.. We understand the Indian market and come from a family of apparel manufacturers and feel the pulse of buyers. between international fashion and an Indian mix for our customers here. The best of both worlds!”

Misaha is a Fashion Stylist, who graduated in Fashion Styling from FAD International and went on to complete an Advanced Diploma in Editorial Styling from London College of Style, London. She is also currently studying Fashion Styling and Creative Direction at Istituto Marangoni. On the other hand, Sana studies management and specializes in finance and international trade at the University of Toronto. Both bring different expertise, cultures, thought processes and therefore the culmination of beautiful designs and creations, making them unique.
Misahna currently sells on Instagram and Facebook where customers can scroll through the different designs and even customize their own. The brand aims to introduce fresh and innovative designs every month ensuring that previous designs are never repeated or printed again.
Misahna aims to make your daily life ensembles more fun and exciting.
You can reach them on their Instagram account @theonlymisahna.
This story is provided by NewsSee. ANI will not be responsible for the content of this article. (ANI/NewsView)


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