Must Read: Why Destination Runways Came Back, How Fashion Magazines Are Doing TikTok

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These are the stories making fashion headlines on Monday.

Why Destination Parades Are Back
Just when we thought the pre-Covid practice of holding shows at destination runways would never return, several luxury brands have recently announced shows in remote locations. “Destination runways offer opportunities to create marketing images with a ‘wow’ factor beyond what traditional runways offer. Additionally, by staging runways outside of noisy fashion weeks filled with rivals and supplementing them with lavish experiences that can last for days, brands have the chance to dominate the fashion news cycle, effectively marking ‘a fashion week just for me,'” writes Robert Williams for Fashion company. But the press surrounding destination parades isn’t always positive. “Brands will also likely face ‘flightshaming’ as concern over the climate crisis grows.” {fashion company}

How fashion magazines are using TikTok
Many fashion magazines have taken to TikTok in hopes of reaching new audiences. Kathryn Hopkins brings together various magazine ideas like Harper’s Bazaar and teen vogue for a WWD article on how glossies create content for video sharing platform. From viral outfit shorts to videos of beauty-related services, TikTok content works well for several magazines, most of which became active in 2020 during the pandemic and continued to see success as the world reopened . {WWD}

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YSL Beauty launches Rewild Our Earth
YSL Beauty has partnered with global NGO Re:wild on a new sustainability initiative. Called Rewild Our Earth, the program aims to protect and restore 100,000 hectares in areas where YSL Beauty grows ingredients, including the Ourika Valley in Morocco, Haiti, Madagascar and Indonesia. {Fashionista Inbox}

Male lingerie is here
Several brands invite men into the world of lace thongs and silk satin bodysuits. Shane O’Neill reports on the expansion of the lingerie market in an article for The New York Times. Cosabella, Fleur du Mal and Savage x Fenty are some of the mainstream brands that offer sexy underwear for men. And while the category isn’t entirely new, the men’s lingerie market is growing thanks to the rise of gender-specific clothing. {The New York Times}

How an Indian brand is tackling the massive fashion waste problem
Rujuta Vaidya spotlights North Indian label Iro Iro for vogue, writes that its 27-year-old founder, Bhaavya Goenka, sees the brand as a “service that allows organizations that create textile waste to close the loop.” The up-and-coming brand has already diverted five tons of discarded materials from landfills by creating clothes from fabric scraps from other fashion brands and hotels. {vogue}

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