June 19, 2021
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New York fashion retailer Theory launches e-commerce site S’pore

By on June 4, 2021 0

Theory site. (PHOTO: Screenshot)

New York-based retailer Theory is launching its e-commerce site for Singapore that aims to shorten turnaround time for all customers.

As part of its Singapore launch, all new registered users of the e-commerce site will get 10% off all items except sale items, free shipping, as well as a Early VIP access to purchase new collections online. Plus, before checking out, those who complete an e-Commerce survey by June 6, 2021 will get a 30% instant order discount.

Known for its modern edition of everyday essentials, Theory balances luxury with accessibility in collections that feature bespoke silhouettes and exceptional fabrics to support any wardrobe and lifestyle. Theory also extends its innovative technological fabrics that enhance the flexibility of the garment, as each piece is designed to move with the wearer, stay cool, and resist stains and wrinkles for 24-hour wear.

Noteworthy is his latest eco-friendly reinvention of a Theory classic – the exclusive Good Linen range that embraces the free spirit of spring with sophisticated pieces that offer excellent stretch and recovery for every occasion under the sun.

The range, made up of tailored blazers and pants, feminine dresses and tops, for men and women, is responsibly woven in Italy1 using three fibers: organic flax and spun and finished without harmful chemicals, viscose made from cotton linters which is a waste by-product of cotton production, elastane made from Roicatm which contains 50% pre-industrial waste.

Its breathable spring linen is also garment dyed for extra softness that translates well into casual dresses and shirts.

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