Oscar Mayer Wienermobile brings ‘Street Meat’ fashion line to Chicago – NBC Chicago
From red and yellow sandals to hats with the Oscar Mayer logo, Chicago hot dog lovers have had the chance to shop for clothing from iconic food brand Sunday.
Oscar Mayer Wienermobile took to Logan Square for a pop-up shopping event dedicated to their new “Street Meat” fashion line.
The 13-piece clothing collection is only available during Wienermobile pop-up shopping events throughout October, according to the company.
Street Meat is designed with “meat-inspired” elements, the company said, in the form of bucket hats, slides, tracksuits and jackets, among others.
“Oscar Mayer has a habit of eliciting smiles and bringing lightness to things that have gotten too serious, and streetwear is ripe territory for playfully subverting,” said Megan Lang, deputy director of marketing. for Oscar Mayer. “The streetwear philosophy is hyper-serious and hyper-exclusive, so we’re hoping fans will embrace the Oscar Mayer version of Meat and have some more fun dressing up this fall.
The merchandise is now available in hot dog carts in New York City, Los Angeles and Atlanta, as well as pop-up stores in other cities in the county throughout October, according to a statement.