The Pucci experience Although practically synonymous with a beach holiday, Emilio Pucci also has roots in the mountains – a fact that the Florentine house will bring St. Moritz to life this winter.
Fashion “experience” WWD has learned that the event is scheduled for December 8-10 in the prestigious Swiss ski destination.
“The main idea is to underline Pucci’s position for winter,” said artistic director Camille Miceli, who unveiled her first creations for the famous Italian brand last April in Capri, the island of the jet- set where founder Emilio Pucci opened his first boutique in 1951.
Pucci, who died in 1992, was famous for his athletic prowess. In fact, he was a member in 1932 of the Italian Olympic ski team. He was actually quite the athlete. “discovered”As a skier, he meets Toni Frissell who asks him to photograph his ski outfit. According to legend, when she found out he had personally designed the collection, she asked him to design women’s skiwear, which was later featured in Harper’s Bazaar, and a career was born.
In 1947 he started designing skiwear from jersey fabrics and in 1949 he opened his house. His house quickly became known for its colorful and graphic designs.
Miceli is still setting the schedule for St. Moritz. But she will surely conjure up many Instagrammable moments like she did in Capri. There, models lay on towels doing synchronized leg lifts, while guests enjoyed yoga classes and lunches.
Miceli is a seasoned designer who served as director of accessories at Louis Vuitton, before joining Pucci last September. “show things in a different way and surprise people. We are a resort and lifestyle brand: we show clothes in context. »
Pucci also releases collections on a see now, buy now schedule with scheduled deliveries in monthly drops. The company, controlled by French luxury giant LVMH Moët Hennessy Louis Vuitton, recently rebooted as a resort-focused brand, with Miceli calling its clothes easy to wear, easy to pack and versatile enough to take a woman from ” morning to evening”.
She said the collection to be unveiled in St. Moritz will include evening dresses and gift products, as it is timed to coincide with the holiday season and ski and resort elements.
Miceli observed that St. Moritz in Switzerland has a strong Italian flavor, due to its proximity to Milan, Como and Bergamo. —Miles Socha
Looks in London: Alexander McQueen, a British luxury brand owned by Kering, continues to exhibit outside of fashion week. She will now travel to London in the fall to unveil her spring 2023 collection.
Alexander McQueen’s Spring 2023 collection will premiere after Paris Fashion Week on October 11, following the brand’s mushroom-inspired Fall 2022 collection shown in New York in March.
It will be the second time the brand has staged a show in London since the COVID-19 pandemic. The brand presented its spring 2022 collection last October on the roof of an east London car park.
Sarah Burton, the brand’s creative director, said at the time It was the result of their coming together.
The brand was often on display during Paris Fashion Week before the pandemic.
“We listened to the rhythm of our own studio and how we worked as a team, it made sense to do it here, to be here and do the show at this time,” she said.
The brand has also experimented with video and print publications for new product and collection launches.
Alexander McQueen enlisted award-winning visual artist Sophie Muller for a short film that brings pieces from the brand’s Spring 2022 collection to life when pieces from the collection hit stores earlier this year.
For pre-season 2022, the brand released a 160-page zine documenting the creative process of 12 artists invited by Burton to express their working practices, each inspired by a look from the women’s collection.
The company has also made significant progress in the area of sustainability. Last year, it became the first luxury brand to work with Vestiaire Collective on the platform’s Brand Approved program, which allows McQueen customers to sell their clothes to Vestiaire in exchange for credits to spend at McQueen boutiques.
The company has also donated unsold fabrics to universities and organizations, as well as stylists who encourage customers to don pieces from the old season. Harry Styles wore a McQueen look made from unsold McQueen fabrics by a University of Westminster student in 2020.
The brand supported A Team Arts Education last year. This east London youth organization helps young people get started in the arts and opens doors to careers in design. Over the coming year, Alexander McQueen said he will financially support A Team Arts Education and further expand the existing workshops and classes he launched as a pilot program last year. —Tianwei Zhang
Naturally beautiful Mother of Pearl, the British fashion brand that has been worn by Gwyneth Paltrow and Saoirse Roan, has launched a sustainable capsule for the summer. “Naturally Beautiful”, which features some of the brand’s signature styles made with the wood-based and biodegradable fiber brand Tencel.
Tencel’s 30th anniversary coincides with the launch of the collection.
Mary McCartney took a series of images which were used in the collection. These images were inspired by his book. “The White Horse”, the beautiful white stallion Alejandro was captured in this photo. Models wore capsule pieces for the shoot and posed with Hampton Court County horses.
As part of the anniversary, a limited run of 100 prints of the images in three sizes (ranging from 195 to 395 pounds) will be available on the Mother of Pearl website.
Amy Powney, Creative Director of Mother of Pearl and Tencel Brand Ambassador, said: “McCartney’s book ‘The White Horse’ was an inspiration to me and I wanted to capture that same intimate, spontaneous essence in a country.
She added that for every print sold, 100% of the proceeds would be used to raise funds for McCartney’s chosen charity, Mind, which provides advice and support to empower anyone with a mental health issue, as well as for their equine project “Real Horse Power.”
McCartney, who was chosen by Queen Elizabeth II to photograph in 2015, said Mother of Pearl and Powney were leading the charge in this regard. “combining stunning aesthetics in design with real awareness and sustainability.”
“She is rising to that challenge and, in my opinion, is a trailblazer that others should look to for inspiration,” McCartney said of Powney. —TZ