September fashion news to read as soon as possible

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Of all the months of the year, September (and February) are the busiest and busiest times for fashion. The main reason is that designers are presenting next season’s collections – in this case Spring/Summer 2023 to be exact – to a host of buyers, stylists, editors and other trendsetters who are can’t wait to see what’s new in the clothing and accessories departments. . It can be easy for other information during this time to get lost in the shuffle, so TZR’s roundup of the most important fashion news you need to know for September. Besides following the parades, there is other crucial information to read.

For one thing, LOEWE reopened its iconic SoHo store this month after extensive renovations, inviting shoppers into its luxurious and colorful space to shop. Trendsetter and model Elsa Hosk, meanwhile, launched her own fashion brand HELSA (ahead of other model-led launches like Gigi Hadid’s knitwear brand Guest in Residence). Elsewhere, Gucci has tapped singer and Grammy winner Billie Eilish to star in its latest eyewear campaign, which effectively convinces all Gen Z consumers that they need a pair of every shade Eilish wears.

Keep the pulse of Fashion Week, but also tune in to upcoming industry news. TZR is here to help you stay up to date with the latest brand collaborations, apparel launches, store openings, and more.

Gucci unveils its latest eyewear collection

Harley Weir

Musician Billie Eilish stars in Gucci’s 2022 eyewear campaign, which nods to the film noir genre. Given that she’s known for her moody, cool style, Eilish is the perfect celebrity to showcase and celebrate Gucci’s new eyewear. Above, she shows off a pair of cat-eye sunglasses in pink while leaning against a magenta-colored car. “The campaign for the second release of Gucci’s 2022 eyewear collection showcases a visual approach characterized by unbalanced compositions, a rich palette and contrasting lighting effects,” the press release reads. “The narrative explores the idea of ​​automobiles as symbolic extensions of those who drive them, revealing their intentions, motivations and personality.” Shop the latest eyewear designs at gucci.com.

David Yurman calls on new model ambassadors

luxury jewelry brand David Yourman announced its new brand ambassadors for its fall and holiday 2022 social campaigns: model Taylor Hill and French-American actor/model Camille Rowe. They join an already star-studded group of Yurman celebrity partnerships that includes Scarlett Johansson, Laura Harrier and Henry Golding. You can see Hill and Rowe promoting the brand’s iconic collections such as Starburst, Pavéflex and the recently relaunched classic watch.

LOEWE reopens in New York

LOEWE

For those who missed browsing the ready-to-wear and accessories selections of the LOEWE store in SoHo, you’ll be happy to hear that the doors are now open again. After the renovation, you can stroll through the space at 79 Greene Street to admire the hand-glazed ceramics and creative director Jonathan Anderson’s latest creations for the luxury brand. Maybe you’ll also want to pick up a Puzzle bag or two on the way out? Or at least, after a long day of shopping, rest in the store on the Conoid Cushion chair by George Nakashima or the Utrecht armchair by Gerrit Thomas Rietveld.

Elsa Hosk launches her own label, HELSA

Drew Vicker

The Los Angeles-based label of Swedish model and entrepreneur Elsa Hosk HELSA is finally here. For those who love her style — and Scandinavian-inspired fashion in general — you’ll want to pick up a few pieces from her brand. You’ll find an assortment of cozy cashmere sets, cargo pants, mini skirts and timeless leather jackets. “Aiming for simplicity, comfort and power, Helsa offers the simplest wardrobe basics,” she said in a statement. “The fabrics, colors and cuts are inspired by my favorite essentials, the pieces I would bring to spend time on the islands outside of Stockholm.” You can purchase HELSA offers exclusively at FWRD and Turn.

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