The Beales department store, which closed in Southport last year due to the effects of the pandemic, will reopen with a “whole new look”.
The Lord Street store is slated to open in August after the chain is bought out by New Start 2020, and will be mostly filled with retail concessions.
The store will employ around 40 people following an investment of £ 800,000 from the company run by Tony Brown – who was managing director of former Beales.
Last year he opened Beales in Poole, followed by Peterborough earlier this year, with Southport set to be third.
Beales closed in March of last year when the Covid pandemic hit the UK and the company took office – the same month Debenhams also closed in the city.
Mr Brown said: “This is a new concept for Beales, which we have launched in our stores in Poole and Peterborough, where it has proven to be a real success.
“I honestly believe customers want to see a local department store open in Southport again.
“The old department store model is broken because it was too expensive to maintain.
“We now have a new model that is primarily focused on dealerships.
“We had a queue of brands that wanted to come to Southport, which is really positive.”
One of the dealerships that will join the store will be Australian fashion brand Forever New. Beales will also include Southport’s largest shoe store, a watch repair business, a cafe and a new podiatry store.
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Mr Brown added: “In the two stores that we have opened, we have contacted local brands and we are doing the same with Southport.
“If there is someone who has a really good idea, maybe someone who works from home giving gifts or presents and wants a place to start, then we can help them do it. . “
Rachel Fitzgerald, CEO of the Southport Business Improvement District (Southport BID), said she was encouraging people to support Beales when it opened in August.
She said: “There are a lot of people who trust Southport, both business owners and owners.
“The reopening of Beales demonstrates the investment they are prepared to invest in our city.
“It is our responsibility, the local people, to continually invest in our city so that we can all enjoy the benefits of a thriving Southport.
“The success and prosperity of our city is in our hands. “