September 19, 2021
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Swarovski unveils a fresh new look with Collection II

By on September 8, 2021 0

Iconic jewelry brand transforms into a cooler, bolder and more inclusive version of itself

Iconic jewelry brand transforms into a cooler, bolder and more inclusive version of itself

Giovanna Engelbert, Creative Director of Swarovski, presents “Collection II”, an arrangement of new pieces that continues an exploration of the Austrian heritage of Swarovski and serves as an investigation into the unique properties of crystal, cut, color and geometry.

Founded in 1895 in Austria, this new collection reveals more of its world of wonders with fresh pieces and continues to tell the story of a rich brand heritage, love of the arts and appreciation for the natural world.

Engelbert notes: “In this collection, I wanted to delve deeper into a love affair with Austrian art and craft, including influences from the Wiener Werkstätte and Gustav Klimt, while bringing modernity to the organic ways in which form and form can be represented in their tradition. “

    Courtesy of Swarovski

While hyper-expressive color remains a signature, Collection II elevates the role of crystal clear, looking at it in its purest form with pieces that don’t apologize in their scale and presence. In its entirety, Collection II can be viewed through three evocative style stories: the majesty of clear crystal; playfulness and a hypnotic sense of color; and the spirit of Bohemian culture.

The wonders of Collection II will be unveiled on Instagram as part of a digital program produced in partnership with photographer Mikael Jansson. 25 portraits will bring life the resolutely inclusive spirit of Giovanna’s vision. The project presents a ageless and genderless group — their diversity is fundamental to the collection himself.

    Courtesy of Swarovski
    Courtesy of Swarovski

“Collection II gives us a chance to dive deeper into our world of wonders. From a closer examination of the muses of the Bohemian movement to the design aesthetics of the Bauhaus art scene to the verdant nature of Klimt’s landscapes, we are able to tell the story of our Austrian heritage with a twist. modern. In this way, each crystal element becomes a microcosm of our world, ”said Engelbert.

As each individual projects their own stylistic sense of self, they are united by the feeling of confidence felt in the act of adornment – crystal worn with insurance.

    Courtesy of Swarovski
    Courtesy of Swarovski

“With Collection II, we were able to further anchor our development in Swarovski’s heritage. In doing so, we created pieces for everyone to play and experiment with as a tool for their own expression, ”said the Creative Director.

Like its predecessor, Collection II is teeming with symbolism, simultaneously telling the story of the Swarovski brand and using colors, textures and cuts to create a plethora of pieces for individual self-expression – classic, punk, soft, striking and all the variations in between. .

    Courtesy of Swarovski
    Courtesy of Swarovski

Engelbert wanted to create pieces so that everyone could play and experiment with crystals as a tool of expression.

Visually, Collection II serves as a platform for the representation of people of all cultures and orientations. With a maximalist jewelry style for men and women, the result is a playful and irreverent take on modern culture that is told through three key style stories: one exalting the wonders of clear crystal, the other that takes perpetual nods from a colorful and tantalizing candy store. , and which pays homage to Swarovski’s founding roots in bohemian culture.

    Courtesy of Swarovski

Shop the colorful and playful collection now at Swarovski.com.


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