The Minister urged the designers to work in synergy with the aim of ensuring that each of the 75 identified craftsmen earns Rs 1,000 more each month. He also called on NIFT alumni to come together to bring about change in the crafting ecosystem. Each alumnus should adopt a craftsman and devote time to educating the unprivileged part of society on various aspects of design, management and technology, he said. “Collaboration is the key point and all together can make the presence of Indian craftsmanship felt globally and all will benefit,” said the minister, adding that India should ultimately become the fashion capital of the world and mark its presence in the world by displaying its products alongside prominent ones. fashion houses around the world.
Speaking about the meeting, designer Samant Chauhan said, “We also discussed how designers have contributed to promoting craftsmanship. Many people came up with many creative ideas on how we should move forward in promoting craftsmanship, how to train weavers, and how to educate them about digital promotion, which is the need of the hour. Designer Anavila Misra, who was also part of the meeting, added: “We discussed the issues faced by artisans and how designers and entrepreneurs can partner with artisans and weavers to improve their ways. livelihood by creating designs based on their inherent skills learned over generations. We also talked about crafting stories to highlight through the use of technology. Another important aspect discussed was GIs and the protection of our crafts from unauthorized copying (obviously done by some countries). I strongly believe that Indian handcrafts are the forerunners of the global luxury market – so there were also questions and ideas about how we can create an indigenous handcrafted luxury brand with the right skills, design intervention and its commercial viability.