The Council of Fashion Designers of America (CFDA) Brings Fashion and Education to the Metaverse
The CFDA is stepping into Web 3.0, alongside partnerships with creative communications consultancy 5Crypto, The Sandbox, and Polygon Studios. The company’s mission is “to educate, innovate and build community in a digital world”.
As it enters Web 3.0, the council aims to connect fashion to crypto as a way to engage more with its community. However, the CFDA intends to focus first on educating its audience.
“The beginning of this partnership is going to be really education-based: knowledge panels, fireside chats, 101 conversations – really helping our members see the opportunity for them specifically in the metaverse and the web3,” said Steven Kolb, CEO of the CFDA. .
Polygon Studios is a leading creator of NFT projects and blockchain games. The company has also brought many fashion brands into the Web 3.0 space, including Prada (OTC:), Adidas (OTC:), D&G and Bulgari. The Sandbox, on the other hand, is a decentralized metaverse that allows creators to design their own digital worlds.
“We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and rarity that will be playable in the metaverse! said The Sandbox co-founder Arthur Madrid.
Why You Should Care
The metaverse welcomes a new generation of consumers and offers a wide range of opportunities. According to a KPMG report, demand for digital items could reach $50 billion by 2030.