The Edit Man London changes its name to broaden its appeal
The Edit Man London, the UK’s largest online store for limited edition sneakers and streetwear, has rebranded itself The Edit LDN to reflect the rapidly growing women’s market for new and pre-loved sneakers and streetwear. . Like the first time, more women than men are making premium purchases.
Over the past 12 months, The Edit LDN has reported that sales have increased 60% month over month, and its new name responds to the growing community of now 50/50 male buyers. women.
Moses Rashid, Founder and CEO of The Edit LDN, said in a statement: “As a brand we want to stay current and relevant to our community, our new name now fairly represents and embraces our diverse community but is true to his origins. .
“We removed the name ‘Male’ from the name simply because the number of women buying has been steadily increasing since the launch in January 2020 and topped 50% in March of this year. He was the right thing to do. “
The consignment online store sells new and used products from brands such as Yeezy, Jordan, Louis Vuitton, Dior, Off-White, Supreme and Fear of God and has established itself as a trusted source for new and pre -authenticated and high quality products. loved streetwear and sneakers.
Rashid, added: “We have decided to create a destination that opens and increases the opportunities for all those who wish to own extremely limited edition products. Essentially, we make it Inaccessible, accessible.
“Previous ways of purchasing these products have been riddled with issues such as sending payments to random resellers found on social media, issues with authenticity when shopping online, and long delivery times on purchases on global markets Edit LDN addresses all of these concerns and simultaneously transforms the customer experience and the industry.
LDN Edit targets US, Asia as sales skyrocket
The online retailer is also looking to the future, with great ambitions to raise funds that will allow the company to expand into the U.S. and Southeast Asian markets as it aims for a valuation of 60 million pounds by 2025.
From 2021 to April, The Edit LDN reports that it has attracted more traffic, deals and revenue than in their first year of trading in 2020, and says the company will be worth £ 10million by the end of this year. the year, and £ 30 million by 2022.
Rashid, added: “This is a market worth US $ 6 billion per year worldwide and will be multiplied by 5 by 2030. By the end of this year, The Edit LDN will be worth 10 million pounds and given the hyper-high growth rate of our turnover, we will certainly triple our valuation by the end of 2022. To meet the needs of this rapid development, we will seek to raise funds this year to propel us as we enter new markets. “