The Fiji Times » Fijian fashion designers encouraged to embrace e-commerce


Fiji’s Minister of Commerce and Trade, Faiyaz Koya, has encouraged players in Fiji’s fashion industry to embrace the e-commerce space.

Speaking at the launch of Tracey Farrington Fiji’s resort wear collection in Nadi last night, Mr Koya said designers like Tracey have an open door to the internet, social media and e-commerce.

And as a dynamic industry, he said designers are able to create new business models that balance the partnership between wholesale and a direct-to-consumer model.

“The Fijian government recognizes the demand and potential of the digital economy, especially in the area of ​​e-commerce,” Mr. Koya said.

“To obtain online degrees for Fijian businesses, the ministry is working with e-commerce platform providers, such as Vodafone and Post Fiji, to connect Fijian products to markets in Fiji and beyond.”

Mr Koya said the government – in conjunction with the Reserve Bank of Fiji – had partnered with Vodafone to help micro and small businesses register as a trader on “Vitikart”.

He said $1.2 million has been allocated for this partnership.

“The funds will be directed towards covering costs associated with MSMEs accessing the Viti Kart platform and receiving payments through internet payment gateways.

“Initiatives like VitiKart come at a time when the very existence of many companies is contingent on their ability to break down barriers and stay relevant, and ahead of the competition.”

Mr. Koya says supporting Fijian talent is key to building sustainable businesses.

“Encouraging creatives to innovate is a must for future success, so I encourage designers to be bold in design and in business.”


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