The Hong Kong Fashion Designers Association’s Juxtaposed 2022 FASHION META leads 70 local design units into the metaverse


Introducing the ‘JuxstaVerse’ immersive experience

HONG KONG, June 16, 2022 /PRNewswire/ — Organized by the Hong Kong Fashion Designers Association and sponsored by Create Hong Kong (CreateHK), Juxtaposed 2022 FASHION META will be held at the space located at 59 Queen’s Road Central from June 10 to 232022.

Attend the opening ceremony on June 9, 2022 wheree Mr. Victor Tsang, head of CreateHK; Ms. Jersey Yuen, Deputy Director of CreateHK; Mr. Kevin Yeung, President of the Hong Kong Fashion Designers Association; Mr. Walter Ma, vice president of the Hong Kong Fashion Designers Association; M/s. Judy Mann, Honorary Advisor to the Hong Kong Fashion Designers Association; M/s. Janet CheungHKFDA project manager Young talent Price and Mrs. Bonita Cheung, curator of Juxtaposed 2022 FASHION META. At the same time, Young Talent Awards were given to the two young fashion designers Tiger Chung and Alex Tse.

Four exhibition areas

“Juxtaposed 2022 FASHION META” takes visitors on a journey around 4 themed exhibition areas, where 70 local fashion design units of different generations and styles will tell their stories of innovation and traditional craftsmanship.

These refined installations are inspired by four cities, including HK, Shanghai, Seoul and Paris. Each exhibition reinterprets the interesting contrasts between the cultural identities of these cities and the work itself. Along with the physical exhibits, a selection of virtual images are in store to guide visitors through a synchronized VR fashion experience.

Pop-Up Shop & first hong kong designer NFT fashion collection

Visitors can order online from the pop-up store to experience how exhibiting and online shopping are seamlessly merged. Juxtaposed 2022 FASHION META also leverages the latest encryption technology and works with Artify and BOAX to launch first hong kong designer NFT fashion collection. The impressive work of 12 local fashion designers will enter the global virtual market, seamlessly bringing together reality and virtuality.

that of Hong Kong first immersive virtual fashion show

The occasion adopts state-of-the-art patented technology to host the city’s first 360-degree virtual fashion show at the venue. Guests will immerse themselves between real exhibits and a virtual universe. Visitors will see their virtual avatars generated in real time to “try out” wearable artworks from various designers in the imaginative realm of “JuxtaVerse”.

SOURCE Hong Kong Fashion Designers Association


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