The list: the most important fashion news of September


“The list” is PAPERThe definitive roundup of the most important fashion launches of the month. From store openings to new podcasts, collaborations, initiatives, campaigns, pop-ups, capsules and product releases, we’ve curated the most exclusive and special style announcements from around the world. Scroll below to see what’s in store for you in September.

Swarosvki launches Collection II

Under the creative direction of Giovanna Engelbert, Swarovski launched its second collection. With bold jewelry styles for all genders, it pays homage to the Austrian brand’s bohemian roots, explores clear crystal and draws inspiration from the vibrant confectionery jewelry of our youth. Favorite models Lourdes Leon, Adwoa Aboah and Shalom Harlow are key faces for the eye-catching wonderland of treasures.

The Swarovski Collection II is available in Swarovski stores and

Snoop Dogg is the new face of G-Star Raw

Dutch label G-Star Raw has announced that they are teaming up with Snoop Dogg in putting a new spin on their song “Say It Witcha Booty” for their Hardcore Denim collection. As a nod to the rapper’s cheeky humor, the campaign celebrates denim butts everywhere while featuring islands, shrubs, hot air balloons and yes, doggs. The collaboration includes a range of apparel such as bucket hats, cargo pants, bandanas, jackets, and more.

You can shop the Hardcore Denim collection at

Ann Demeulemeester’s Antwerp flagship reopens after renovation

Beloved Belgian designer Ann Demeulemeester is getting involved again with her eponymous label, although she won’t be designing any clothes. According to fashion company, she will work with the label on special projects including an upcoming fragrance. The company, recently acquired by Italian executive Claudio Antonioli, has also reopened its iconic Antwerp flagship store after a comprehensive refurbishment, overseen by Demeulemeester’s husband, Patrick Robyn.

The store is now open on Leopold de Waelplaats in Antwerp, Belgium

Etro launches a colorful patchwork EARTHBEAT sneaker

Courtesy of Etro

Etro unveils a colorful chunky sneaker called EARTHBEAT that captures the brand’s signature use of rich textiles and patchwork patterns. The unisex shoe, which debuted at the brand’s FW21 Menswear show earlier this year, features a mix of suede, cashmere, jacquard and smooth or printed fabrics as well as details such as fringes, laces fluo, turquoise studs and zigzag embroidery.

Available now at Etro stores and

Bucherer unveils its TimeMachine 1888 in New York

Courtesy of Bucherer

After European company Bucherer announced the acquisition of American watch brand Tourneau, the world of fine jewelry and accessories wondered what was next. In a monumental new store opening, the brands come together in New York for a fully-fledged luxury experience. Newly opened on 57th Street, the Bucherer 1888 store is located in the facade of the former local Tourneau Time Machine. New collections never before seen in the United States, the Bucherer Blue and Bucherer Fine Jewelery collections will be available for purchase in the new store.

You can visit the new Bucherer store at 12 East 57th St, New York, NY 10022

Brunello Cucinelli’s big win at British GQ’s Men of the Year Awards

Brunello Cucinelli has been honored as Designer of the Year at GQ’s UK MOTY Awards held in London this week at the Tate Modern. Several notable names attended as guests and they all decked out in the Italian designer’s stylish red carpet items, including Bridgerton actor Jonathan Bailey and Flea bagis Hugh Skinner.

Arca’s Bottega Veneta campaign lands on LAX airport rooftop

Courtesy of Bottega Veneta

Forget billboards, airport rooftops are now the campaign placement of the day. Passengers flying to and from Los Angeles will now be able to spot a Bottega Veneta campaign featuring singer Arca (and dancer Roberto Bolle) from their window. The images, which sit atop the roof of LAX, are part of the brand’s 02 wardrobe campaign which was unveiled earlier this summer and will run through October

Rick Owens puts his own twist on Converse sneakers

Courtesy of Converse

The LA-based designer continues his confident celebration of grime and edge with his latest Converse collab featuring internet personalities, Fecal Matter. Launching the TURBOWPN – Owens’ reimagining of the Converse Weapon silhouette – the shoe features an exaggerated platform detail and a leather-wrapped body with wide lace detailing, proving unique yet incredibly versatile.

The Converse x DRKSHDW TURBOWPN is available now on, RickOwens.euas well as Rick Owens stores and select retailers.

Bevza creates NFT initiative to celebrate Ukrainian artists

Courtesy of Bevza

Svitlana Bevza, founder of the eponymous womenswear brand, is elevating Ukrainian artists with her fashion platform. In the first of a new charity-focused NFT series, contemporary Ukrainian artist Masha Reva has been selected to work alongside the label on a piece of digital art. With a launch to coincide with Bevza’s Spring/Summer 2022 show this month, fans of the label can support emerging female talent in a non-traditional way by purchasing Reva’s “Woman and a Sea” digital painting.

You can shop Masha Reva’s collaborative NFT here immediately following the Bevza Spring/Summer 2022 show.

Hoorsenbuhs Drops Fine Jewelry and Streetwear Edit

The Los Angeles-based luxury jewelry and lifestyle company has just launched two collections – Infinite and Program II – dedicated to style that is both avant-garde and luxurious. The first collection features premium rubies and emeralds set in bracelets and tennis chains in rose, white and yellow gold. Paired with your jewelry, the brand’s Program II range of monochrome shirts, windbreakers and timeless twillys is a staple. Despite the focus on jewelry, Hoorsenbuhs’ ready-to-wear is a hit, creating classic wardrobe staples to pair with anything, diamond-encrusted or not.

You can purchase the Infinite Collection at Bergdorf Goodman while Hoorsenbuhs website hosts the Program II capsule.


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