UK consumers expect more lost packages (survey)
One in five Britons are much less likely to order online after just one negative delivery experience.
Forty-two percent of consumers say they missed, on average, three shipments due to miscommunication from a brand or courier during the pandemic.
With 63% expecting to leave the home more frequently now that COVID-19 restrictions have started to lift (up to 77% of 18-34 year olds), retailers need to focus on communicating with customers and a connected delivery experience to put consumers’ fears at rest.
Twenty-two percent predict that they will miss deliveries or that deliveries will be left outside their homes more frequently as they return to normal working lives on “Freedom Day” July 19. , where deliveries are more than twice as likely to occur (56 percent) compared to Northern Ireland (24 percent).
“Brands need to work smarter than ever to make sure consumers are kept in the loop, with this research showing that delivery communications are still clearly inconsistent and detrimental to a customer’s experience,” said David Grimes, Sorted CEO, in a press release.
Fibre2Fashion Information Office (DS)
With the vast majority of UK residents out of the home after ‘Freedom Day’ on July 19, research shows consumers are anticipating more lost packages as normalcy returns. Almost a fifth of Brits are less likely to order online if they have a negative experience with delivery communications, according to a Sorted study conducted by Opinium.