Vice General of Domestic Trade: Malaysian fashion designers should use digital technology

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Deputy Secretary General of the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), Datin Roszanina Wahab (2nd from left), presents an award to fashion designer Evita Mirnasari (2nd from right) of Evita Mairesse during the ceremony of closing of the MY Gaya Month 2022 campaign in Kuala Lumpur on November 10, 2022. — Photo by Bernama

Thursday, November 10, 2022 7:29 p.m. GMT

KUALA LUMPUR, November 10 – Local fashion designers need to be more creative and proactive in using digital technology to build brands and showcase their products, said the Deputy Secretary General of the Ministry of Internal Trade and Consumption (KPDNHEP), Datin Roszanina Wahab.

She said local fashion designers should not just rely on the government and other organizations to expand their market to be better known and accepted in local and international markets.

“In line with the current development of technology and the digital world, entrepreneurs need to make the most of the available opportunities and space to showcase their respective products and brands.

“They should take this opportunity to showcase and promote their respective products and brands through digital platforms such as the marketplace and social media,” she said at the closing ceremony of the MY Gaya Month 2022 campaign here today. today.

Also present were the president of the Malaysian Bumiputera Designers Association (MBDA), Rasta Rashid, its founder Bon Zainal Harun and the director of the KPDNHEP of Kuala Lumpur, Ariffin Samsuddin.

Additionally, Roszanina said that we should continue to support Malaysian industry by prioritizing the purchase of products from local designers.

Regarding the campaign, she said that MY Gaya Month, which started on October 6 and organized by MBDA, managed to raise revenue of RM500,000, surpassing the original target of RM300,000.

The campaign aims to promote and support local fashion products in conjunction with the ministry’s Buy Malaysian Goods campaign, which also saw seven outstanding local designers rewarded.

Malaysia’s fashion industry is expected to generate revenue of around RM13.72 billion this year. — Bernama

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