Vogue brings NFTs to the world of fashion magazines


The Singaporean edition of the international luxury fashion magazine Vogue brings high-end trendy non-fungible tokens (NFTs), with a QR code in its September issue that provides access to two digital covers created by fashion designers, which are available as NFTs.

Source: Screenshot, Vogue Singapore / Instagram

The first NFT cover featured in the September edition of Vogue Singapore, which hit newsstands on August 25, is “The RenaiXance Rising” by digital fashion house The Manufacturer in partnership with Singaporean artist Shavonne Wong.

“This programmable NFT changes posture and lighting depending on the time spent in Singapore,” says the magazine noted.

The second NFT cover of September magazine, ‘Triumphant Awakening’ by 3D artist Chad Knight, was developed in collaboration with Singaporean design studio Baëlf Design who created an artificial intelligence-generated fractal helmet, according to at Vogue Singapore.

The magazine says its latest initiative is part of a joint global project of the magazine’s 27 editions. Magazines should “unite under the global theme of ‘New Beginnings’ as a declaration of hope for a new dawn,” Vogue Singapore said, adding that for publishing staff, envisioning new starts is tantamount to exploring the intersection of fashion and technology.

The emergence of NFTs as a new market for digital designers and creators has encouraged the magazine to develop two digital covers, according to Vogue Singapore.

In addition to the two covers, Vogue Singapore is expanding its exposure to NFTs through other initiatives in cooperation with established fashion designers.

“To celebrate his 10th anniversary as Creative Director of Balmain, Olivier Rousteing designed an exclusively virtual ‘Flame Dress’ for Vogue Singapore, which is available for purchase as NFT,” the magazine noted one of the projects developed.

Earlier this month, Vogue Singapore also spear a series of mystery boxes, each featuring an NFT artwork designed and conceptualized by the fashion magazine and digital media company Media for robot playground, in partnership with the NFT platform Brytehall and production company NFT NFKings Productions. Mystery Boxes contain NFT artwork depicting the moment of sunrise in 10 selected cities.


Learn more:
– Crypto.com, virtual fashion platform to launch the NFT store, pieces inspired by SpaceX
– Blockchain offers: virtual car for 100,000 USD and digital dress for 9.5,000 USD

– Why would someone buy NFT – A link to a JPEG file?
– Check These 4 Custom NFT Platforms


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